Our Team
Acumen’s people embrace the values of professionalism and partnership, bringing with them focus and commitment to every engagement.
THE ACUMEN LEADERSHIP TEAM
At the helm of Acumen, you will meet a team of executives who can help you steer your organization towards its business targets and ambitions.
Pauline Fermin
President & CEO, Acumen Strategy Consultants Business Development Director, Beverage Partners Worldwide Asia (Bangkok) Director for Strategic Planning, BPW Asia (Bangkok) & Coca-Cola Philippines Director for Strategic Marketing Research, Research and Trends, Coca-Cola Philippines Brand Manager, Procter & Gamble Phils
Barbara Young
Vice President Commercial Strategy, Acumen Strategy Consultants Category Director, Diageo Asia Pacific Marketing GM, Chevron Asia Pacific CEO, Cohen's Lifestyle Centre Philippines Marketing Director, Procter & Gamble Asean, Australia, India
Cherry Tantoco-Daniels
Vice President - Organization Transformation Practice, Acumen Strategy Consultants Adjunct Faculty for Marketing and Brand Management, Asian Institute of Management Marketing Director for Malaysia and Singapore, Reckitt Benckiser Malaysia Global Brand Marketing Manager, Reckitt Benckiser London Senior Brand Manager, Reckitt Benckiser USA
Tonton Mapa
Vice President - Coporate Strategy and Capability Building Practice, Acumen Strategy Consultants Chairman, Executive Ventures Inc. & Primecare Ventures Inc. Board of Directors, Sicogon Devt. Corp. Assistant Vice President Corporate Strategy General Manager, HDSI Head of New Business Category and Digital Transformation - Consumer Health Division; Head of Corporate Affairs, Unilab, Inc. Head of Broadband and Landline Product; Head of Consumer Broadband Marketing, Globe Telecom / Innove Communications
Pam Chan
Program Director for Strategy Navigator, Acumen Strategy Consultants Director for Portfolio Management, Kaya Founders Adjunct Faculty, Asian Institute of Management Strategy and Operations Manager, New Financial Products, ​Stripe New York, USA​ Strategy and Operations MBA Intern, Google Mountain View, USA​ Client Solutions Manager/ Advertising Operations for Consumer Goods, Telecom, Retail, Facebook/Meta Philippines​ Country Brand Manager, FemCare​ Regional Assistant Brand Manager, Fabric Care, Procter & Gamble Singapore​ Master in Business Administration​, Harvard Business School​
Kristine Santos
Program Director for Growth Accelerator, Acumen Strategy Consultants Marketing Director, Gainersand Corporation Senior Strategy Planning Consultant, PC&V Communications, Inc. Co-Founder, Managing Partner, The Bridefolio Senior Brand Manager, Detergents, Unilever Philippines Brand Manager, Regional Brand Manager, Unilever Philippines and Unilever Singapore
Benjie Jimenez
Business Analysis Program Director, Acumen Strategy Consultants Professor – SCM, University of Asia & the Pacific Marketing & Innovations Head, Holcim Philippines, Inc Marketing Director & DA BU Head, Samsung Philippines VP & BU Head – Nutritionals, Wyeth Philippines SVP - Marketing, SM Supermalls SVP & CMO, Asia Brewery & Tanduay Distillers Marketing Director, Procter & Gamble
Vanessa Bicomong
Program Director for Consumer Centricity, Acumen Strategy Consultants Marketing and Business Development Consultant General Manager, President, The Learning Library Product Marketing Head, Concepcion Midea Inc. VP – Philippine Marketing, Remitly, Inc. Marketing Director (Philippine Region), The Western Union Company Senior Assistant Vice-President, PhilamLife (AIG) Marketing Manager, Groiler Philippines (Scholastic Inc.) Franchise Manager, Master Foods Philippines (Mars, Inc.) Consumer Marketing Manager, The Coca-Cola Export Corporation Assistant Brand Manager, Brand Manager, Nestlé Philippines, Inc. Marketing Trainee / Sales Representative, Nestlé Philippines, Inc.
Enzo Ronquillo
Business Development & Marketing Manager, Acumen Strategy Consultants Business Unit Head, Atmos Digital and Creative Studio Group Business Development Manager, Xiklab Digital
THE ACUMEN CLIENT DIRECTORS
Acumen's Client Directors are your success champions. They leverage their expertise and experience to guide the solutions that drive results for your business.
Zinnia Rivera
Client Director, Acumen Strategy Consultants President, Red Ribbon Bakeshop, Jollibee Foods Corp. President, Johnson & Johnson Philippines VP for Research & Development, Johnson & Johnson Asia Pacific Section Head for Product Development, Procter & Gamble Asia Pacific
Tom Valderrama
Client Director, Acumen Strategy Consultants EVP & BU Head, Consumer Business Unit, DOCOMO PACIFIC US Chief Commercial Officer, DOCOMO PACIFIC US Chief Marketing Officer, DOCOMO PACIFIC US Postpaid Head, PT Smart Telecom, Indonesia Brand Manager, Smart Communications Inc. Assistant Vice President, Cards Marketing, Citibank Philippines
Amor Balagtas
Client Director, Acumen Strategy Consultants Chief Customer Officer, Chief Marketing Officer, AXA Philippines Business Development Director – Pacific & Indo-China Region, Western Union Philippines VP Marketing Director, Citibank NA Philippines
Chelet Tanjuatco
Client Director, Acumen Strategy Consultants Adjunct Professor – School of Marketing, University of Asia and the Pacific Chief Marketing Officer, 24/7 International Kation Technologies Business Process Consultant, Soluziona Phils (Indra) Regional New Product Development Consultant, Fonterra Brands, Inc. Category Head– Anmum Maternal Milk, Anchor Milk & Dairy Foods
Liel Gonzalez
Client Director, Acumen Strategy Consultants Founder/Managing Member, Manila Consulting Group LLC Vice President/Cards Business and Marketing Head, Citibank Guam Acting Asia Pacific Insurance In-Business Risk & Control Head, Citibank Vice President/Marketing Communications Head, Citibank Philippines
Paolo Rodriguez
Client Director, Acumen Strategy Consultants Business Unit Head – Southeast Asia and Micronesia, General Mills, Singapore Business Executive Officer – Philippines, Thailand, Vietnam Cluster, Nestlé Health Science (NHSc) Global Lead – Field Sales & Distribution, Nestlé S.A., Vevey Sales Director, Member - Board of Directors, Nestlé Philippines Inc. (NPI)
Tim Go
Client Director, Acumen Strategy Consultants General Manager / Vice President, Aeroworx Asia Senior Assistant Vice President – Business Development, Assistant Vice President – eCommerce Operations, SM Retail Inc. General Manager / Entrepreneur, Hatchd Digital / A-Solutions, Inc. Managing Director​, Lazada Philippines Project Engineer​, Chevron Geothermal Philippines Holdings, Incorporated
Lana Paruñgao
Client Director, Acumen Strategy Consultants Customer and Channel (Sales) Group head​, Del Monte Philippines​ Customer Business Development (Sales) Group Head, NutriAsia Food Service Head​, Del Monte and Nutri-Asia​ Foodservice Marketing Manager, Kraft Foods Phils and Nestlé Phils
Rogie Santos
Client Director, Acumen Strategy Consultants Operations Managing Director, First Oceanic Property Management Incorporated, Philippines Vice-President for Asset Management, Philippine National Bank (PNB) Division Head, Leisure Center Incorporated (LCI)
Nadine Cariño
Client Director, Acumen Strategy Consultants Senior Vice-President / Chief Marketing Officer, Security Bank Marketing Director, Mead Johnson Nutritionals Indonesia Category Marketing Manager, Mead Johnson Nutritionals Philippines Marketing Manager, Unilever Philippines Brand Director, Coca-Cola Account Manager, Ace Saatchi
OUR PROJECT TEAMS
Acumen recognizes the unique situation and challenges of each client.
And so for every engagement, we make sure that we put together a team with the combined expertise needed to generate tailor-fit strategies and solutions for your organization’s business ambitions.
OUR PARTNERS
PEOPLE TEAM
Karen Meñez
People Manager Consultant, Acumen Strategy Consultants Human Resources Manager, E&L Faster Food Imports, Inc. Associate Manager, Human Resources, Kantar Philippines Inc. OD Specialist, Aboitiz Power Corporation Core Skills Trainer, Sykes Asia Inc. Recruitment Assistant, Canon Information Technologies (under Manpower, Inc.) Jollibee Foods Corporation (under Corporate Executive Search, Inc.) San Miguel Corporation (under Isearch.Net)
Vangie Ong
Finance Consultant, Acumen Strategy Consultants Finance Head, DForce Operations Center, Inc – BPO Finance and Accounting Manager, D&G Pacific Corporation HRSS (Human Resource Service Solutions - Accounting and Controls Regional Service Leader (Asia and Americas Regions), Procter & Gamble International Operations SA-ROHQ ASEAN Stewardship Manager, Procter & Gamble International Operations SA Finance Manager, Gillette (S.E.A.) Pte. Ltd. Accountant, Bay Cities, Kitchens, Baths and Appliances Financial Analyst / Financial Planning Supervisor Financial Planning / Cost and Inventory Accountant Treasury Accountant, Gillette Philippines, Inc.
Tin Torres
People and Business Operations Support Lead, Acumen Strategy Consultants Executive Secretary to the President, Greenwich – Jollibee Foods Corporation Executive Secretary to the President & Senior Vice President, Charter Ping An Insurance Corporation Business Center Associate, Philippine Dealing System Holdings Corporation
JM Tan
Finance and Legal Lead, Acumen Strategy Consultants Senior Internal Auditor, Global Estate Resorts, Inc. External Audit Associate, Deloitte
Cheska Tiñga
HR Assistant, Acumen Strategy Consultants Talent Acquisition Operations, NICE CXone Project Assistant, Tractebel Inc.
Venise David
Finance and Legal Assistant, Acumen Strategy Consultants Accounting Assistant, Major Refrigeration Engineering Corporation Finance Associate, TVS Motor Company
Czarina Fuentes
Multimedia Designer, Acumen Strategy Consultants Multimedia Artist L2-B (Co-Team Lead), 7th Media Digital Studios Multimedia Artist L2 (Senior Level Designer), 7th Media Digital Studios Multimedia Artist L1 (Junior Level Designer), 7th Media Digital Studios