Practical thinkers.

Bold partners.

Acumen brings a wealth of proven experience and on-the-ground leadership to help you move from challenge to clarity to action.

Leadership Team

Our team is made up of seasoned executives, strategists, and facilitators who’ve been in the trenches—solving real problems, leading real teams, and delivering real results.

Pauline Fermin

Strategic advisor and former FMCG exec who helps companies clarify direction, drive growth, and lead transformation.

Barbara Young

Former APAC CEO with a track record of scaling brands and unlocking commercial growth across global markets.

Jose Antonio Mapa

Seasoned executive with over three decades of leadership in strategy, marketing, and corporate planning—helping organizations build capabilities and deliver results through clarity and execution.

Catherine Tantoco-Daniels

Experienced Global marketing leader who integrates commercial acumen with organizational design to shape culture, align teams, and drive transformation.

Client Directors

C-suite leaders with multi-market, multi-industry experience and a proven track record of driving impact through strategy, transformation, and execution.

Zinnia Rivera

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Chelet Tanjuatco

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Ma Cristina Sabarre

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Ma. Amor Taylor-Balagtas

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Lana Paruñgao

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Enrico Santos

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Paolo Rodriguez

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Timothy Go

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Liel Gonzalez

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Tricia Verceles-Dizon

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Corporate Strategy

Strategy leads who steer companies through tough choices and bold growth bets.

Jose Antonio Mapa

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Pamela Chan

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Andrea Oliveros

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Trina Dumdumaya

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Betsy Clemente

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Trizia Ann Magalino

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Commercial Strategy

Ex-commercial heads and brand leaders who’ve grown market share in hyper-competitive industries.

Barbara Young

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Kristine Joyce Erni Santos

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Anna Garcia-Ramos

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Carla Garcia

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Stia Untal

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Capability Building

Veteran trainers and facilitators who turn strategy into everyday team performance.

Benjamin Luis Jimenez

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Vanessa Bicomong

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Andrea Oliveros

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TJ Parpan

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Paulo Del Rosario

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Sheryl Gregory

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Organizational Transformation

HR strategists and change experts who've led culture shifts and org redesigns that last.

Catherine Tantoco-Daniels

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Jocelyn Victoria Labrador

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Maria Victoria Betita

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Jia Fuentes

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our work

We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.

contact us

Contact Us (Who We Are)