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Our Team

Acumen’s people embrace the values of professionalism and partnership, bringing with them focus and commitment to every engagement.


At the helm of Acumen, you will meet a team of executives who can help you steer your organization towards its business targets and ambitions.


Pauline Fermin

President & CEO, Acumen Strategy Consultants Business Development Director, Beverage Partners Worldwide Asia (Bangkok) Director for Strategic Planning, BPW Asia (Bangkok) & Coca-Cola Philippines Director for Strategic Marketing Research, Research and Trends, Coca-Cola Philippines Brand Manager, Procter & Gamble Phils


Barbara Young

Vice President - Growth Accelerator Practice, Acumen Strategy Consultants Category Director, Diageo Asia Pacific Marketing GM, Chevron Asia Pacific CEO, Cohen's Lifestyle Centre Philippines Marketing Director, Procter& Gamble Asean, Australia, India


Cherry Tantoco-Daniels

Vice President - People Navigator Practice, Acumen Strategy Consultants Marketing Director for Malaysia and Singapore, Reckitt Benckiser Malaysia Global Brand Marketing Manager, Reckitt Benckiser London


Nadine Cariño

Vice President - Business Insights Academy & Marketing Leaders Academy, Acumen Strategy Consultants Senior Vice-President / Chief Marketing Officer, Security Bank Marketing Director, Mead Johnson Nutritionals Indonesia Category Marketing Manager, Mead Johnson Nutritionals Philippines Marketing Manager, Unilever Philippines Brand Director, Coca-Cola Account Manager, Ace Saatchi


Benjie Jimenez

Business Insights Academy Program Director, Acumen Strategy Consultants Professor – SCM, University of Asia & the Pacific Marketing & Innovations Head, Holcim Philippines, Inc Marketing Director & DA BU Head, Samsung Philippines VP & BU Head –Nutritionals, Wyeth Philippines SVP - Marketing, SM Supermalls SVP & CMO, Asia Brewery &Tanduay Distillers Marketing Director, Procter & Gamble

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Pam Chan

Program Director for Strategy Navigator, Acumen Strategy Consultants Director for Portfolio Management, Kaya Founders Adjunct Faculty, Asian Institute of Management Strategy and Operations Manager, New Financial Products, ​Stripe New York, USA​ Strategy and Operations MBA Intern,Google Mountain View, USA​ Client Solutions Manager/ Advertising Operations forConsumer Goods, Telecom, Retail, Facebook/Meta Philippines​ Country Brand Manager, FemCare​ Regional Assistant Brand Manager, Fabric Care, Procter & Gamble Singapore​ Master in Business Administration​, Harvard Business School​

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Kristine Erni-Santos

Program Director for Growth Accelerator, Acumen Strategy Consultants Marketing Director, Gainersand Corporation Senior Strategy Planning Consultant PC&V Communications, Inc. Co-Founder, Managing Partner The Bridefolio Senior Brand Manager, Detergents Unilever Philippines Brand Manager, Regional Brand Manager, Unilever Philippines and Unilever Singapore

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Enzo Ronquillo

Business Development & Marketing, Acumen Strategy Consultants Business Unit Head, Atmos Digital and Creative Studio


Acumen recognizes the unique situation and challenges of each client. 

And so for every engagement, we make sure that we put together a team with the combined expertise needed to generate tailor-fit strategies and solutions for your organization’s business ambitions.


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Want to talk about transforming your business?

We have the strategic expertise.

Interested in shaping the future with us?

Discover exciting career opportunities  with us.

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