Chelet Tanjuatco
Client Director and Senior Strategist
Strategy and brand expert with 20+ years in consulting, growth planning, and marketing leadership.
EXPERIENCE
- Chief Marketing Officer, 24/7 International Kation Technologies
- Business Process Consultant, Soluziona Philippines (Indra)
- Regional New Product Development Consultant, Fonterra Brands, Inc.
- Category Head–Anmum Maternal Milk, Anchor Milk & Dairy Foods
- Adjunct Professor – School of Marketing, University of Asia and the Pacific
INDUSTRY EXPERTISE
FMCG, Food and Beverage, Digital Technology & Innovation
CORE SKILLS
Commercial Strategy • Insighting and Customer Understanding
WHAT SHE BRINGS
Chelet brings over 20 years of Strategy and Consulting and more than 12 years of teaching Marketing and Brand Strategy. She has led business growth, turnarounds, re-positions, and portfolio strategies for both local and international brands and trained and mentored teams and students to be brand leaders and strategists.
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We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
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Our Commercial Strategy practice focuses on defining your target market and what matters most to them, strengthening your value proposition and product/service offers, and aligning your channels and teams to deliver results.
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