Led by Jose Antonio “Tonton” Mapa
Vice President for Corporate Strategy & Capability Building
Capability Building
Build Capability
From learning to doing—Acumen’s capability-building programs helped teams apply new skills right away and raise the bar on everyday execution.
Our Work

Breaking the Mold: Equipping Teams to Innovate Beyond the Obvious
We helped the #1 local multinational FMCG in the Philippines reignite breakthrough thinking—shifting mindsets and building innovation capabilities that drive growth.
VIEW MOREWhat we bring
Each capability building journey is tailored to the needs of the business and grounded in real-world application.
Marketing Excellence Program
Build a world class marketing organization grounded on the integration of fundamental marketing skills and practices
- Business Analysis
- Consumer Understanding & Insight Mining
- Marketing Strategy & Effective Communication
Business Analysis
Sharper analysis of the problem and the drivers of business results leading to clearer prioritization of initiatives and action plans
Consumer Understanding & Insight Mining
Deeper understanding of consumer behavior leading to solid insights into how to change the consumer behavior
Marketing Strategy & Effective Communication
More effective marketing communications as a result of integration and inspiring briefing and creative process
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Contact Us (Capability Building)
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