Sheryl Gregory
Faculty for Capability Building
An advertising & marketing expert with over 20 years of experience driving brand growth, business impact, and market relevance for some of the Philippines’ and Asia’s most trusted brands.
Previous Roles
- Vice-President, Keyframe
- Head of Account Management, RadManila Communications
- Client Service Director, FCB Manila
- Business Unit Director, Publicis Manila
INDUSTRY EXPERIENCE
EXPERTISE
Strategic Brand Building • Marketing & Communication Planning • Integrated Campaign Development (ATL, BTL, Digital) • Business Development & Operational Leadership • Brand & Portfolio Management • Cost-Efficient Marketing Execution
WHAT SHE BRINGS
Sheryl brings two decades of expertise in brand strategy and integrated marketing communications, leading high-performing teams across FMCG, pharmaceutical, telecom, and service industries. As a senior agency executive, she has launched breakthrough campaigns and steered award-winning communications across traditional and digital platforms. Her strength lies in building purposeful strategies that align business goals with creative execution—delivering measurable growth and long-term consumer connection
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our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Our Commercial Strategy practice focuses on defining your target market and what matters most to them, strengthening your value proposition and product/service offers, and aligning your channels and teams to deliver results.
Sharpen Strategy
From billion-peso bets to organization-wide transformation, these stories show how clarity, alignment, and long-term thinking helped leaders make better choices—and deliver results that matter.
Organizational Alignment
Whether guiding family businesses or complex conglomerates, these stories show how we helped align leadership, clarify decision rights, and build the talent needed to lead into the future.
Build Capability
From learning to doing—Acumen’s capability-building programs helped teams apply new skills right away and raise the bar on everyday execution.