Vanessa Bicomong
Leverages 30 years of marketing expertise honed in corporate, entrepreneurship, and consulting to develop analytical, practical, customer-centered marketing programs
ACUMEN WINS
- Program Director for Consumer Understanding & Insight Mining, 2024-Present
- Faculty for Consumer Understanding & Insight Mining for one of the top universal banks in the Philippines, GCash, and Century Pacific Foods, 2024-2026
- Faculty for Marketing Strategy & Effective Communications for Century Pacific Foods, 2025
EXPERIENCE
- Vice President - Philippine Marketing, Remitly
- Marketing Director (Philippine Region), Western Union
- Senior Assistant Vice President, PhilamLife
- Marketing Manager, Scholastic Philippines
- Franchise Manager, Master Foods Philippines
- Consumer Marketing Manager, Coca-Cola Philippines
- Assistant Brand Manager, Brand Manager, Marketing Trainee / Sales Representative, Nestlé Philippines
INDUSTRY EXPERTISE
Food and Beverage, Banking & Financial Services, Education, FMCG (Fast-Moving Consumer Goods), Insurance/HMO
CORE SKILLS
- Entrepreneurial Marketing
- Consumer Insighting
- Marketing Operations
- Marketing Capability-Building
WHAT SHE BRINGS
Vanessa's wide experience from world-leading organizations, large local companies, and medium-sized enterprises enables her to bring real-world examples to every learning session. Her abiliity to contribute insight on every type of customer and tailor recommendations to current capabilities ensures that participant learning is relevant and actionable.
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our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
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Acumen enables companies to win in the market by sharpening their value propositions, how to enter or expand in the market, and rethinking their customer experiences – unlocking step-change, sustainable revenue growth.
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We help leaders of family businesses and complex organizations create a winning people strategy, build governance structures, plan for succession, shift mindsets, sync culture, and rally leaders so that the organization can deliver the company’s business ambitions, and transform its most important asset – its people.
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