Vanessa Bicomong
Program Director for Customer Understanding and Insight Mining, Capability Building
Leverages 30 years of marketing expertise honed in corporate, entrepreneurship, and consulting to develop analytical, practical, customer-centered marketing programs
EXPERIENCE
- Product Marketing Head, Concepcion Midea
- VP – Philippine Marketing, Remitly
- Marketing Director (Philippine Region), Western Union
- Senior Assistant Vice-President, PhilamLife
- Marketing Manager, Groiler Philippines
- Franchise Manager, Master Foods Philippines
- Consumer Marketing Manager, Coca-Cola Philippines
- Assistant Brand Manager, Brand Manager, Marketing Trainee / Sales Representative, Nestlé Philippines
INDUSTRY EXPERTISE
Food and Beverage, Banking & Financial Services, Education, FMCG, Insurance/HMO
CORE SKILLS
Entrepreneurial Marketing • Consumer Insighting • Marketing Operations • Marketing Capability-Building
WHAT SHE BRINGS
Vanessa's wide experience from world-leading organizations, large local companies, and medium-sized enterprises enables her to bring real-world examples to every learning session. Her abiliity to contribute insight on every type of customer and tailor recommendations to current capabilities ensures that participant learning is relevant and actionable.
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our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Our Commercial Strategy practice focuses on defining your target market and what matters most to them, strengthening your value proposition and product/service offers, and aligning your channels and teams to deliver results.
Sharpen Strategy
From billion-peso bets to organization-wide transformation, these stories show how clarity, alignment, and long-term thinking helped leaders make better choices—and deliver results that matter.
Organizational Alignment
Whether guiding family businesses or complex conglomerates, these stories show how we helped align leadership, clarify decision rights, and build the talent needed to lead into the future.
Build Capability
From learning to doing—Acumen’s capability-building programs helped teams apply new skills right away and raise the bar on everyday execution.