Jose Antonio Mapa
Vice President for Capability Building Practice
Seasoned executive with over three decades of leadership in strategy, marketing, and corporate planning—helping organizations build capabilities and deliver results through clarity and execution.
EXPERIENCE
- Head, New Business & Digital Transformation, Unilab, Inc.
- Head, Consumer Broadband Marketing, Globe Telecom
- Close-Up Regional Marketing Manager for Asia, Unilever
- Assistant Vice President - High Speed Ferries, Negros Navigation Company
- Trustee, Institute of Corporate Directors
- Chairman, Executive Ventures Inc.
INDUSTRY EXPERTISE
FMCG, Telecommunications, Healthcare, Banking & Financial Services
CORE SKILLS
- Strategic Planning
- Capability Building
- Marketing Leadership
- Business Development
WHAT HE BRINGS
Tonton brings a strong combination of corporate leadership and consulting depth. With decades in senior marketing and strategy roles, he helps companies gain clarity, build team capabilities, and execute with impact.
talk to an expert
Talk to an Expert
We will get back to you as soon as possible.
Please try again later.
our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Our Commercial Strategy practice focuses on defining your target market and what matters most to them, strengthening your value proposition and product/service offers, and aligning your channels and teams to deliver results.
Sharpen Strategy
From billion-peso bets to organization-wide transformation, these stories show how clarity, alignment, and long-term thinking helped leaders make better choices—and deliver results that matter.
Organizational Alignment
Whether guiding family businesses or complex conglomerates, these stories show how we helped align leadership, clarify decision rights, and build the talent needed to lead into the future.
Build Capability
From learning to doing—Acumen’s capability-building programs helped teams apply new skills right away and raise the bar on everyday execution.