Acumen helped kickstart the Gokongwei Group’s transformation journey, and ten years from now, we will view this partnership as critical part in making the Gokongwei Group a much more customer centric, agile and digital organization.
CEO
JG Summit Holdings, Inc.
We truly appreciate the thought leadership that Acumen provided on brand strategy, customer understanding, and go-to-market. We value the team’s convictions that balanced customer-centricity and business impact considerations. Our lively debates challenged us out of our bubble and comfort zone. Acumen's speed, flexibility and agility is also something we really appreciated. Perhaps the best reflection of our feedback is our intent to continue working with them moving forward.
CMO and Managing Director for Consumer Business
PayMaya Philippines
Acumen provided us with a clear framework to re-look at our business with fresh perspectives. The output was clear and actionable. Their facilitation and workshop design was agile and responsive to the needs of the business and the profile of the participants.
Managing Director/Chief Marketing Officer
Universal Robina Corporation
Value adding partner we needed to lay down the foundations of our transformation program. We needed an objective third party to assess and help us chart our way forward
Chief of Staff and Project Lead, Enterprise Transformation Initiative
JG Summit Holdings, Inc.
Tanduay is already Number 1 worldwide in the rum category. We would like to thank and acknowledge Acumen for being part of this success.
Marketing AVP
Tanduay
How to accelerate growth and achieve success for a 75-year-old company in these new and challenging times is a daunting task. But engaging Acumen was one of the best first decisions we made as a company. Their expertise, knowledge and skilled approach in helping us define an ambitious strategic direction, the respectful and collaborative process in which they engaged our leaders, and the output derived from the thorough and well-facilitated sessions certainly added much value in helping to set the company's trajectory towards long-term success, sustainability, and industry leadership.
Vice President, Corporate HROD, Design Services and Corporate Communications
Pascual Laboratories
Insights
Buying a property requires serious money and as such, people need assurance that their investment will grow and that they will be part of a thriving community that aligns with their values and aspirations.
A strong brand strategy is the backbone of effective brand architecture. As companies grow and expand, defining a clear brand strategy provides focus and direction.
Overextending your brand into unfamiliar markets or products can alienate loyal customers, especially if the expansion seems like a blatant cash-grab rather than a well-thought-out strategy.
Acumen’s objective in capability building through its Business Insights Academy™ and Marketing Leaders Academy™ is to impart knowledge to participants through relevant and value-adding modules so that they can apply their learnings in their day-to-day work.
