Pauline Fermin
President & Chief Executive Officer
Strategic advisor and former FMCG exec who helps companies clarify direction, drive growth, and lead transformation.
EXPERIENCE
- Director for Strategic Planning, BPW Asia (Bangkok) & Coca-Cola Philippines
- Business Development Director, Beverage Partners Worldwide Asia (Bangkok)
- Director for Strategic Marketing Presearch, Research and Trends, Coca-Cola Philippines
- Brand Manager, Procter & Gamble Philippines
INDUSTRY EXPERTISE
FMCG, Food and Beverage, Retail, Banking & Financial Services, Conglomerates
CORE SKILLS
Strategic Design • Business Transformation • Leadership Alignment • Customer-Driven Growth
WHAT SHE BRINGS
Pauline brings over 20 years of leadership and consulting experience. She combines analytical rigor with facilitation expertise to guide top teams toward bold, aligned decisions and lasting growth.
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our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Our Commercial Strategy practice focuses on defining your target market and what matters most to them, strengthening your value proposition and product/service offers, and aligning your channels and teams to deliver results.
Sharpen Strategy
From billion-peso bets to organization-wide transformation, these stories show how clarity, alignment, and long-term thinking helped leaders make better choices—and deliver results that matter.
Organizational Alignment
Whether guiding family businesses or complex conglomerates, these stories show how we helped align leadership, clarify decision rights, and build the talent needed to lead into the future.
Build Capability
From learning to doing—Acumen’s capability-building programs helped teams apply new skills right away and raise the bar on everyday execution.