Decoding Filipinos Across Generations
Generations are evolving: Gen Z, Gen Y, Gen X, Boomers.
Over the last decade, there have been shifts in the way Filipinos think, live, and work.
It’s time for new data and insights that will give you fresh perspectives for your commercial and organization strategies.
14 FGDs
What the Study Covers
The Filipino Heart and Soul
Evolving Life Priorities of the Filipino
Generational Profiles:
Context and Psyche of each Generation
The Evolution of the Filipino Consumer
Unique Roles of Each Generation
Enduring and Emerging Aspirations, Fears, and Values of today’s generation
Mindset and Attitudes towards Finances, Health, Retail, and Digital
Workplace Profiles and Preferences
Multigenerational Workforce Drivers
New Takes on Leadership, Rewards, Communication and Culture
Building an Organization of the Future - Today
Major inter-generational tensions in the workplace
Implications and best practices of benchmark companies
The 5 most critical success factors of a future-ready enterprise that must be re-designed NOW
The Evolution of the Filipino Consumer
Unique Roles of Each Generation
Enduring and Emerging Aspirations, Fears, and Values of today’s generation
Mindset and Attitudes towards Finances, Health, Retail, and Digital
Workplace Profiles and Preferences
Multigenerational Workforce Drivers
New Takes on Leadership, Rewards, Communication and Culture
Building an Organization of the Future - Today
Major inter-generational tensions in the workplace
Implications and best practices of benchmark companies
The 5 most critical success factors of a future-ready enterprise that must be re-designed NOW
Our Research Base
ACUMEN KNOWLEDGE BASE
Generational Researches
2015, 2018, 2021
GENERATIONAL
FGDs
14 FGDs
Boomers, GenX, Millennials and Gen Z
NATIONWIDE
SURVEY
1000
Filipinos
Boomers, GenX, Millennials and Gen Z
ORGANIZATIONAL
DEEP DIVE
CHRO
In Depth Interviews
24
Intergenerational
Workforce FGDs
Insights
A Portrait of the Filipino Generations: Faces of Family, Freedom, and Balance
Connecting to a multi-generation Filipino marketplace: Why your brand needs Generational Fluency
There are four ways you can
access Project Alphabet:
Recommended and Best Value: Full Subscription (Insight + Action)
FULL REPORT: Exclusive Access to
- 2-Hour Comprehensive Report presentation
- Soft Copy of Full Report
- Soft Copy of Complete Data Tables
IMPACT WORKSHOP: One (1) Acumen-Led Insight to Action Workshop for Commercial or People Teams.
Cost: PhP 1.2 Million (ex-VAT)
Free Copy of the Topline Report Only
An executive summary featuring 3 key thems and some headline data to be sent via email.
What you’ll miss from the Full Report:
- Detailed generational profiling (context, values, workplace attitudes and values)
- Detailed discussion on the 5 Mandates for a Future-ready Organization and Best Practices from benchmark companies.
Free Presentation of the Topline Report
Experience an expert-led walk through of the Topline Report containing 3 key themes and some headline data. We will reach out to you for either a webinar schedule or an in-house presentation schedule arrangement.
What you’ll miss from the Full Report:
- Detailed generational profiling (context, values, workplace attitudes and values)
- Detailed discussion on the 5 Mandates for a Future-ready Organization and Best Practices from benchmark companies.
Customized Report
Work directly with our team to create a tailored package focused on your specific requirements (by-generation; insights on money, health, food; organizational challenges on succession, culture, leadership, development and work structure).
Cost: Customized pricing to be discussed based on scope. Please specify your requirement in the form.
Project Alphabet
We will get back to you as soon as possible.
Please try again later.
Email: info@acumen.com.ph
Contact No.: +632 8849 3475
Acumen Strategic Consulting, Inc.
Acumen Strategic Consulting, Inc.
IN PARTNERSHIP WITH
