Decoding Filipinos Across Generations

Generations are evolving: Gen Z, Gen Y, Gen X, Boomers.


Over the last decade, there have been shifts in the way Filipinos think, live, and work.


It’s time for new data and insights that will give you fresh perspectives for your commercial and organization strategies.

14 FGDs

What the Study Covers

The Filipino Heart and Soul

Evolving Life Priorities of the Filipino

Generational Profiles: Context and Psyche of each Generation

The Evolution of the Filipino Consumer

Unique Roles of Each Generation


Enduring and Emerging Aspirations, Fears, and Values of today’s generation



Mindset and Attitudes towards Finances, Health, Retail, and Digital

Workplace Profiles and Preferences

Multigenerational Workforce Drivers


New Takes on Leadership, Rewards, Communication and Culture

Building an Organization of the Future - Today

Major inter-generational tensions in the workplace


Implications and best practices of benchmark companies


The 5 most critical success factors of a future-ready enterprise that must be re-designed NOW

  • The Evolution of the Filipino Consumer

    Unique Roles of Each Generation


    Enduring and Emerging Aspirations, Fears, and Values of today’s generation


    Mindset and Attitudes towards Finances, Health, Retail, and Digital

  • Workplace Profiles and Preferences

    Multigenerational Workforce Drivers


    New Takes on Leadership, Rewards, Communication and Culture

  • Building an Organization of the Future - Today

    Major inter-generational tensions in the workplace


    Implications and best practices of benchmark companies


    The 5 most critical success factors of a future-ready enterprise that must be re-designed NOW

Our Research Base

ACUMEN KNOWLEDGE BASE

Generational Researches

2015, 2018, 2021

GENERATIONAL
FGDs

14 FGDs

Boomers, GenX, Millennials and Gen Z

NATIONWIDE
SURVEY

1000  Filipinos

Boomers, GenX, Millennials and Gen Z

ORGANIZATIONAL
DEEP DIVE

CHRO

In Depth Interviews

24 

Intergenerational
Workforce FGDs


BusinessWorld B-Side Podcast

Insights

Your marketing team is executing. But are they thinking?

May 18, 2026
The difference between a training program and a Marketing Academy — and why it matters more than most CEOs realize.

Shifts in Filipino values and priorities: Being well, finding balance, keeping the faith

March 11, 2026
Acumen’s Project Alphabet reveals shifting top-five values influencing Filipino behavior across generations, capturing a decade of evolution in decisions.

Gen Z isn't just YOLOing, they're money-managing smarter than you think

January 9, 2026
Filipino Gen Z workers reject toxic jobs for meaningful work, balancing a love for experiences and freedom with a practical focus on savings and stability.

Generational Money Mindsets: Spending, Saving, and Investing

December 15, 2025
Through Project Alphabet, Filipinos view money with intentionality, discipline, and long-term focus, moving past mere survival toward deliberate management

There are four ways you can

access Project Alphabet:

  • Recommended and Best Value: Full Subscription (Insight + Action)

    FULL REPORT: Exclusive Access to

    1. 2-Hour Comprehensive Report presentation
    2. Soft Copy of Full Report
    3. Soft Copy of Complete Data Tables

    IMPACT WORKSHOP: One (1) Acumen-Led Insight to Action Workshop for Commercial or People Teams. ​


    Cost: PhP 1.2 Million (ex-VAT)

  • Free Copy of the Topline Report Only

    An executive summary featuring 3 key themes and some headline data to be sent via email.


    What you’ll miss from the Full Report:

    • Detailed generational profiling (context, values, workplace attitudes and values)
    • Detailed discussion on the 5 Mandates for a Future-ready Organization and Best Practices from benchmark companies.

  • Free Presentation of the Topline Report

    Experience an expert-led walk through of the Topline Report containing 3 key themes and some headline data. We will reach out to you for either a webinar schedule or an in-house presentation schedule arrangement. ​


    What you’ll miss from the Full Report:

    • Detailed generational profiling (context, values, workplace attitudes and values)
    • Detailed discussion on the 5 Mandates for a Future-ready Organization and Best Practices from benchmark companies.

  • Customized Report

    Work directly with our team to create a tailored package focused on your specific requirements (by-generation; insights on money, health, food; organizational challenges on succession, culture, leadership, development and work structure).


    Cost: Customized pricing to be discussed based on scope. Please specify your requirement in the form.

Project Alphabet

27th Floor Tower 2, The Enterprise Center, 6766 Ayala Avenue, Makati, PH
Email: info@acumen.com.ph
Contact No.: +632 8849 3475
© 2026 

Acumen Strategic Consulting, Inc.

© 2026 

Acumen Strategic Consulting, Inc.

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