Decoding Filipinos Across Generations

Generations are evolving: Gen Z, Gen Y, Gen X, Boomers.


Over the last decade, there have been shifts in the way Filipinos think, live, and work.


It’s time for new data and insights that will give you fresh perspectives for your commercial and organization strategies.

14 FGDs

What the Study Covers

The Filipino Heart and Soul

Evolving Life Priorities of the Filipino

Generational Profiles: Context and Psyche of each Generation

The Evolution of the Filipino Consumer

Unique Roles of Each Generation


Enduring and Emerging Aspirations, Fears, and Values of today’s generation



Mindset and Attitudes towards Finances, Health, Retail, and Digital

Workplace Profiles and Preferences

Multigenerational Workforce Drivers


New Takes on Leadership, Rewards, Communication and Culture

Building an Organization of the Future - Today

Major inter-generational tensions in the workplace


Implications and best practices of benchmark companies


The 5 most critical success factors of a future-ready enterprise that must be re-designed NOW

  • The Evolution of the Filipino Consumer

    Unique Roles of Each Generation


    Enduring and Emerging Aspirations, Fears, and Values of today’s generation


    Mindset and Attitudes towards Finances, Health, Retail, and Digital

  • Workplace Profiles and Preferences

    Multigenerational Workforce Drivers


    New Takes on Leadership, Rewards, Communication and Culture

  • Building an Organization of the Future - Today

    Major inter-generational tensions in the workplace


    Implications and best practices of benchmark companies


    The 5 most critical success factors of a future-ready enterprise that must be re-designed NOW

Our Research Base

ACUMEN KNOWLEDGE BASE

Generational Researches

2015, 2018, 2021

GENERATIONAL
FGDs

14 FGDs

Boomers, GenX, Millennials and Gen Z

NATIONWIDE
SURVEY

1000  Filipinos

Boomers, GenX, Millennials and Gen Z

ORGANIZATIONAL
DEEP DIVE

CHRO

In Depth Interviews

24 

Intergenerational
Workforce FGDs


Insights

<p class="rteBlock">When Good Intentions Get Misread: Why Generational Fluency Matters </p>

When Good Intentions Get Misread: Why Generational Fluency Matters 

Workplace tensions are rising as four generations meet. It’s not attitude, it’s perspective. Generational Fluency is the new competitive advantage in the workplace.
READ MORE
<p class="rteBlock">Mind the Gap: Generational Fluency at Work </p>

Mind the Gap: Generational Fluency at Work 

As you walk through any workplace, you will see it– different generations working side-by-side. On the surface, it looks simple enough. Everyone goes about their day, quietly and steadily. But the truth is, when people work together, they don’t just co-exist. They either collaborate or collide. 
READ MORE

Be Among the First to Access Insights

INSIGHT + ACTION: 

Exclusive Value for  Subscribers

  • FULL REPORT

    Unlock Insights That Give Your Organization an Edge


    Exclusive access to the full Consumer and Organizational research report & Data Tables

  • IMPACT WORKSHOP

    Turn Insights into Tailored Actions for Your Team and Business 


    Acumen-Led Insight to Action Workshop for Commercial or People teams

Project Alphabet

Makati, Philippines
Email: info@acumen.com.ph
Contact No.: +632 8849 3475
© 2025 

Acumen Strategic Consulting, Inc.
© 2025 

Acumen Strategic Consulting, Inc.

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