Carla Garcia
Strategist for Commercial Strategy
Seasoned brand leader rooted in multinational FMCG, e-commerce, and retail — delivering agile, insight-driven growth across industries
EXPERIENCE
- Category Director, Etaily E-commerce Enabler
- Marketing Lead, Shopee Mall Philippines
- Marketing Head, Ray-Ban, Vision Express, Eye Society
- Senior Brand Manager, Cetaphil - Consumer & Medical Business
- Brand Manager, Unilever Philippines
INDUSTRY EXPERTISE
FMCG, Retail, Food and Beverage, Healthcare
CORE SKILLS
Brand Strategy & Positioning • Consumer Insight-Driven Innovation • Integrated Marketing Communications • E-commerce & Omnichannel Growth • Agile Execution Across Industries
WHAT SHE BRINGS
Carla brings 14 years of brand leadership, having led brand turnarounds, market development, innovation launches, and groundbreaking campaigns. Her diverse industry experience has equipped her with deep consumer insight, strategic clarity, and creative agility—enabling her to drive impactful, results-oriented growth across dynamic and evolving markets
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our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Our Commercial Strategy practice focuses on defining your target market and what matters most to them, strengthening your value proposition and product/service offers, and aligning your channels and teams to deliver results.
Sharpen Strategy
From billion-peso bets to organization-wide transformation, these stories show how clarity, alignment, and long-term thinking helped leaders make better choices—and deliver results that matter.
Organizational Alignment
Whether guiding family businesses or complex conglomerates, these stories show how we helped align leadership, clarify decision rights, and build the talent needed to lead into the future.
Build Capability
From learning to doing—Acumen’s capability-building programs helped teams apply new skills right away and raise the bar on everyday execution.