Tricia Verceles-Dizon
Senior Strategist for Corporate and Commercial Strategy
Former SEA + India tech and consumer goods head of operations and marketing with experience in both digital and traditional businesses, bringing learnings and best practices that can be cross-applied
EXPERIENCE
- Country Group Head of TikTok Music and Resso for SEA & India, Bytedance Ltd.
- Country Director, Resso Indonesia, Bytedance Ltd.
- Country Manager, Resso SEA, Bytedance Ltd.
- Director of Product and Marketing, SEA, Bytedance Ltd.
- Marketing Director, PT. Kuliner Digital Sejahtera (Yummybox)
- Commercial Marketing Director, Southeast Asia Cluster, Avon Cosmetics, Inc.
INDUSTRY EXPERTISE
FMCG, Digital Technology & Innovation, Healthcare, Telecommunications
CORE SKILLS
Mobile App Product • Content and User Operations and Marketing • Strategic Planning • Market Entry • Cross-functional Business Planning • Digital Marketing • Coaching and Mentoring
WHAT SHE BRINGS
Around 25 years’ experience leading businesses in SEA & India, and customer marketing in the UK. She has successfully set up 0-1 new mobile apps, developed competitive market entry strategies, charted new strategic directions, and led global brand repositioning projects across tech and FMCG.
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