Tricia Verceles-Dizon
Client Director
Former SEA + India tech and consumer goods head of operations and marketing with experience in both digital and traditional businesses, bringing learnings and best practices that can be cross-applied
Previous Roles
- Country Group Head for Music Applications in SEA & India, ByteDance
- Commercial Marketing Director for SEA, Avon Cosmetics
- Head of Financial Services (Smart Money), Smart Communications
- Head of Prepaid, Postpaid & International Businesses, Smart Communications
- Philippines’ Marketing Director, Mead Johnson Nutrition
- Customer Marketing Manager, P&G UK
INDUSTRY EXPERIENCE
EXPERTISE
Mobile App Product • Content and User Operations and Marketing • Strategic Planning • Market Entry • Cross-functional Business Planning • Digital Marketing • Coaching and Mentoring
WHAT SHE BRINGS
Around 25 years’ experience leading businesses in SEA & India, and customer marketing in the UK. She has successfully set up 0-1 new mobile apps, developed competitive market entry strategies, charted new strategic directions, and led global brand repositioning projects across tech and FMCG.
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