
Liel Gonzalez
Client Director
Executive leader who drives complex initiatives by aligning team strengths to deliver business results.
ACUMEN WINS
- Client Director for clients from the Banking and Fintech industries
- Senior Strategist and Coach-Consultant for a Commercial Strategy-to-Implementation Project for a local bank
- Senior Strategist for a Commercial Strategy Project for a Fintech company
- Co-Facilitator for Business Analysis for Financial Services and FMCG companies
- Co-Facilitator for Customer Understanding for Financial Services and FMCG companies
EXPERIENCE
- Founder & Managing Member, Manila Consulting Group LLC
- Vice President - Cards Business and Marketing Head, Citibank Guam
- Insurance In-Business Risk & Control Head, Citibank Asia Pacific
- Vice President & Marketing Communications Head, Citibank Philippines
INDUSTRY EXPERTISE
FMCG (Fast-Moving Consumer Goods), Banking & Financial Services, Telecommunications
CORE SKILLS
- Strategic Planning
- Cross-Functional Project Management
- Capability Building
WHAT SHE BRINGS
Liel is an executive leader with over 30 years of experience developing and launching products, services, and projects mainly in the financial services and telecommunications sectors. She specializes in providing breakthrough transformation by building high-performance teams and translating key insights into actionable strategies that drive results.
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our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Acumen enables companies to win in the market by sharpening their value propositions, how to enter or expand in the market, and rethinking their customer experiences – unlocking step-change, sustainable revenue growth.
Sharpen Strategy
Acumen creates clarity, confidence, and alignment among leadership teams — enabling them to define a clear ambition, make focused choices on where to play and how to win, and translate strategy into executable initiatives that deliver long-term growth.
Organizational Alignment
We help leaders of family businesses and complex organizations create a winning people strategy, build governance structures, plan for succession, shift mindsets, sync culture, and rally leaders so that the organization can deliver the company’s business ambitions, and transform its most important asset – its people.
Build Capability
From learning to performing — Acumen’s bespoke training programs help teams apply commercial skills tailored to the needs of the business and grounded in real-world application.

