
Enrico Santos
Regional business leader with 30+ years in consumer goods, retail, and direct selling across Asia.
EXPERIENCE
- Customer Experience Director, Sunnies Inc.
- Marketing Director, Tupperware Brands Philippines Inc.
- Category Marketing Manager (Enfa / Alacta / Sustagen), Mead Johnson Nutrition Philippines Inc.
- Business Unit Director - Baby Care and Family Care, Kimberly-Clark Philippines Inc.
- Regional Marketing Director - Feminine Care (SADEC Region), Kimberly-Clark Corporation
- Marketing Director - Personal Care, Kimberly-Clark Taiwan
INDUSTRY EXPERTISE
FMCG, Retail
CORE SKILLS
- Strategic Planning
- Brand and Portfolio Growth
- Business Analysis
WHAT HE BRINGS
Rico brings a wealth of experience and expertise in the areas of product development, brand portfolio management, strategic planning and integrated marketing campaigns. He is a resourceful and dependable leader who has successfully managed various cross functional and cross-cultural teams, resulting in business turnaround and market leadership for brands managed
talk to an expert
Talk to an Expert
We will get back to you as soon as possible.
Please try again later.
our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Our Commercial Strategy practice focuses on defining your target market and what matters most to them, strengthening your value proposition and product/service offers, and aligning your channels and teams to deliver results.
Sharpen Strategy
From billion-peso bets to organization-wide transformation, these stories show how clarity, alignment, and long-term thinking helped leaders make better choices—and deliver results that matter.
Organizational Alignment
Whether guiding family businesses or complex conglomerates, these stories show how we helped align leadership, clarify decision rights, and build the talent needed to lead into the future.
Build Capability
From learning to doing—Acumen’s capability-building programs helped teams apply new skills right away and raise the bar on everyday execution.

