Capability Building
Strengthening Marketing Capabilities for Sustainable Growth
THE CHALLENGE
How do they build marketing excellence at scale without disrupting day-to-day operations?
What we did
Acumen designed and delivered a Marketing Excellence Program built around three modules:
- Business Analysis- Sharper analysis of the drivers of business results
- Consumer Understanding and Insight Mining - Leading into how to change consumer behavior
- Marketing Strategy & Communications - Translating business & consumer insights into actionable strategies
Impact
The program significantly improved the quality and clarity of marketing work, enabling deeper business reviews and stronger strategic decision-making. Now in its third batch with plans to expand further, the initiative has proven both effective and sustainable, with outcomes closely aligned to leadership and business objectives.
OUR WORK
Aligning Legacy and Leadership for Growth
Our team facilitated alignment between the founding families and new leadership—creating clarity, forging commitment, and laying the foundation for long-term growth.
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Brewing Distinction: Cracking the Code to Compete in Coffee
We helped Culture Blends, a global joint venture enter the highly saturated Philippine coffee market—with a distinctive brand idea that opened up white space and unlocked growth.
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Flipping the Flaw: Regaining Market Leadership for a Legacy Brand
We repositioned a declining Tanduay—transforming a weakness into a strength that drove emotional connection, increased market share, and propelled the brand to global leadership.
VIEW MOREPlanning Beyond the Horizon: Building a Strategy for High-Stakes Decisions
We helped one of the Philippines’ largest airline shift from siloed annual planning to a unified, data-driven strategy—guiding billion-dollar investment decisions and navigating disruption.
VIEW MORETurning a North Star into Clear, Actionable Plans
We partnered with a top universal bank to translate their long-term vision into aligned, executable strategies—engaging leaders, breaking down silos, and driving clarity across the organization.
VIEW MORERepositioning a Heritage Brand for a New Generation
We helped a global FMCG company revitalize a heritage brand across Southeast Asia—redefining its customer value proposition and turning decline into sustained growth.
VIEW MORESharpening Market Entry with Customer-Centric Strategy
We helped a new digital bank backed by a major conglomerate clarify its target market—shaping the offer and sharpening the brand’s positioning for market entry.
VIEW MOREForging a Shared Compass for a Conglomerate’s Future
We helped one of the Philippines’ largest conglomerates define its Purpose and long-term direction—aligning leadership and strategy across multiple businesses.
VIEW MOREBreaking the Mold: Equipping Teams to Innovate Beyond the Obvious
We helped the #1 local multinational FMCG in the Philippines reignite breakthrough thinking—shifting mindsets and building innovation capabilities that drive growth.
VIEW MOREStarting Transformation with a Shared Purpose—for Business and Family
VIEW MORETurning Ambitious Goals into Aligned Action
How Acumen helped a real estate leader strengthen its strategic planning discipline to drive growth and operational excellence under new leadership.
VIEW MOREBalancing Customization and Complexity for Growth
Our team helped a company to develop a strategic plan to manage the complexity of its custom offerings and create a clear path for sustainable growth.
VIEW MOREHow Aligning Leaders Accelerates Strategy
Acumen helped facilitate a strategic workshop to align work styles, define shared purpose, and build consensus on a long-term roadmap for an organization with critical tech decisions.
VIEW MOREFrom Vision to Execution: A Strategy-Led Business Transformation
Acumen guided a diversified group through a critical turnaround, restoring profitability and redefining long-term direction. By aligning leadership, strategy, and structure, we transformed a short-term rescue into sustainable enterprise growth.
VIEW MOREProtecting Market Leadership: Turning Threats Into Opportunities
Acumen conducted a strategic war games workshop for Alaska Milk Corporation to develop a defense plan against a competitor's re-launch, delivering actionable strategies and stakeholder alignment to protect the company’s market leadership.
VIEW MOREFrom Low Awareness to High Impact: A Real Estate Brand’s Journey
A real estate corporation partnered with Acumen to develop the brand's platform, repositioning it around family-friendly amenities and community values, resulting in #1 brand recognition and increased sales.
VIEW MORELoyalty Redefined: One Program, One Ecosystem
Acumen helped to develop a unified loyalty program for one of the largest conglomerates in the Philippines, enabling seamless point earning and redemption across all business units to drive customer engagement and cross-business growth.
VIEW MOREBlending a Global Brand with Local Value in a Competitive Market
Acumen developed a localized brand strategy for one of the largest noodle brands in the Philippines, analyzing consumer segments and needs to maintain the brand’s position as one of the leaders in the noodles category.
VIEW MOREClearing the Path: Governance and Growth for a Family-Led Business
Acumen helped a company clarify leadership roles, creating decision frameworks and investment tools that enabled delegation, reduced friction, and positioned the family business for sustainable growth.
VIEW MORERedesigning the Corporate Center for Long-Term Ambition
The Gokongwei Group partnered with Acumen to redesign its corporate center, including its parenting role, mandates, and N-1 leadership to ensure that they execute their 5-year ambitions with greater clarity, alignment, and impact.
VIEW MOREStrengthening Marketing Capabilities for Sustainable Growth
Seeking to unlock growth in consumer banking, Metrobank needed to strengthen core marketing capabilities within their credit cards team—fast.
VIEW MOREAligning Legacy and Leadership for Growth
Our team facilitated alignment between the founding families and new leadership—creating clarity, forging commitment, and laying the foundation for long-term growth.
VIEW MOREBrewing Distinction: Cracking the Code to Compete in Coffee
We helped Culture Blends, a global joint venture enter the highly saturated Philippine coffee market—with a distinctive brand idea that opened up white space and unlocked growth.
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