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Thoughts & Insights

How to analyze your business effectively

Case Studies

Turning A Weakness into A Strength, A Brand Recovers Market Share

Acumen Navigate: Business Recovery Post-COVID

Brand Value: Keeping Connected to Today’s Conscious Consumers

May 6
5 min

Thoughts & Insights

How to analyze your business effectively

Using sound business analysis as the key to unlocking good business strategy and plans

Aug 26, 2022
5 min

Case Studies

Turning A Weakness into A Strength, A Brand Recovers Market Share

In a business environment that’s becoming more and more competitive because of the democratization of a lot of things, the proliferation of

Aug 8, 2022
6 min

Steering Businesses through COVID

Brand Value: Keeping Connected to Today’s Conscious Consumers

Companies must closely follow the shopping journey of their target market and ensure that their channel mix mirrors the new and ever-evolvin

People Pivot: Sustaining the Transformation in a Remodeled Filipino Workplace

Jul 25, 2022
4 min

Thoughts & Insights

People Pivot: Sustaining the Transformation in a Remodeled Filipino Workplace

In designing the workplace of the future, CEOs and other corporate leaders must keep in mind that having an agile people strategy is equally

Jul 21, 2022
5 min

Thoughts & Insights

De-mystifying Brand Strategy: What Needs to be Done Before Spending Millions in Advertising

Search for definitions of Brand Strategy on the internet and you would typically get these statements: “Your brand strategy defines what...

Navigate and Ride The Wave of Recovery: Staying Relevant in Turbulent Times

Jul 14, 2022
4 min

Steering Businesses through COVID

Navigate and Ride The Wave of Recovery: Staying Relevant in Turbulent Times

This article talks about how the pandemic impacted consumer sentiment and the Filipino consumer’s mindset and spending patterns are today.

Are Strategy Consultants Worth Your Investment?

Jul 11, 2022
6 min

Thoughts & Insights

Are Strategy Consultants Worth Your Investment?

Acumen’s President and CEO shares her thoughts on strategy consulting—with a view from both sides of the fence and how to break barriers for

Sep 2, 2021
4 min

Filipino Consumer Segments in 2021: Today’s Luxury & Leisure Spenders

The COVID-19 pandemic’s economic impact has spared few Filipinos. Most Filipinos have had their sources of income affected, ranging from...

Sep 2, 2021
4 min

Emerging Opportunities: How the perception of safety has evolved markets and spending occasions

COVID-19 and the economic and societal impact it has had on the Philippines has shifted consumer perceptions and behavior. Understanding...

Jul 16, 2021
3 min

The Great Divide: How the pandemic has impacted different income groups

What is the portrait of the Filipino into the renewed reality? Acumen’s insight indicates there isn’t a singular one—the different SECs...

Jul 16, 2021
5 min

The Employee of The Future: Reassess, Retool and Re-skill for the Future of Work

As many businesses think through and recast their strategies and business models, it is equally important to recognize that, as business...

Jul 15, 2021
1 min

Filipino Consumer Trends 2021: What’s Stayed the Same and What's Still Evolving

A global pandemic, prolonged local lockdowns, and a significant contraction in consumer spending have triggered a significant shift in...

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MOST RECENT POSTS

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