Insights
Get expert insights, updates, and news from Acumen, and learn more about what we've done for our clients.
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ACUMEN TRIBE
May 27, 2026
AI can build a deck, but strategic depth requires human judgment. Learn how Acumen combines the right tools with trusted expertise for big business choices
May 24, 2026
From local heroes to rising giants, defeating multinationals lies not in matching budgets, but in mastering customer insight and sharp business analysis.
May 20, 2026
Is your business suffering from fragmented focus? Discover why cross-functional consulting teams outperform the lone expert to drive real, systemic growth.
May 18, 2026
The difference between a training program and a Marketing Academy — and why it matters more than most CEOs realize.
May 18, 2026
Acumen’s Project Alphabet reveals shifting top-five values influencing Filipino behavior across generations, capturing a decade of evolution in decisions.
May 18, 2026
Organizations need generational fluency to see beyond labels, harness the strengths of all generations, inspire teams, connect with consumers, and drive growth.
May 18, 2026
Acumen’s Project Alphabet provides comprehensive insights on how today’s Gen Z workforce is redefining the workspace.
May 18, 2026
What we’re now seeing in 2025, through our Project Alphabet, is that Filipinos are no longer managing money just for survival but with intention. They think about money with far more intentionality, discipline, and long-term focus.
May 27, 2026
AI can build a deck, but strategic depth requires human judgment. Learn how Acumen combines the right tools with trusted expertise for big business choices
May 24, 2026
From local heroes to rising giants, defeating multinationals lies not in matching budgets, but in mastering customer insight and sharp business analysis.
Strategy
May 27, 2026
AI can build a deck, but strategic depth requires human judgment. Learn how Acumen combines the right tools with trusted expertise for big business choices
May 20, 2026
Is your business suffering from fragmented focus? Discover why cross-functional consulting teams outperform the lone expert to drive real, systemic growth.
May 4, 2026
Not every consultant solves the right problem. Here are 6 signs that tell you whether the fit — and the diagnosis — is actually right.
November 12, 2024
Here's how strong brand architecture keeps expanding companies focused and moving in the right direction.
August 15, 2024
Great commercial leadership isn't just a business skill — it's an art. And football, the beautiful game, has some of the clearest lessons on how to master it.
August 13, 2024
Most companies have a mission statement. Few have a Purpose that actually moves people. Here's why the difference matters more than you think.
July 26, 2024
Nearly 90% of executives say innovation is essential — but knowing that and acting on it are two very different things. Here's what real innovation looks like.
June 27, 2024
It allows for a comprehensive and balanced view of the future portfolio choices. The process systematizes what seemingly are “gut decisions” from management.
May 27, 2026
AI can build a deck, but strategic depth requires human judgment. Learn how Acumen combines the right tools with trusted expertise for big business choices
May 20, 2026
Is your business suffering from fragmented focus? Discover why cross-functional consulting teams outperform the lone expert to drive real, systemic growth.
May 4, 2026
Not every consultant solves the right problem. Here are 6 signs that tell you whether the fit — and the diagnosis — is actually right.
November 12, 2024
Here's how strong brand architecture keeps expanding companies focused and moving in the right direction.
August 15, 2024
Great commercial leadership isn't just a business skill — it's an art. And football, the beautiful game, has some of the clearest lessons on how to master it.
August 13, 2024
Most companies have a mission statement. Few have a Purpose that actually moves people. Here's why the difference matters more than you think.
July 26, 2024
Nearly 90% of executives say innovation is essential — but knowing that and acting on it are two very different things. Here's what real innovation looks like.
June 27, 2024
It allows for a comprehensive and balanced view of the future portfolio choices. The process systematizes what seemingly are “gut decisions” from management.
July 11, 2022
What does strategy consulting look like from both sides? Pauline Fermin breaks down the barriers holding back real collaboration — and how to fix them.
Business Growth
October 30, 2024
Overextending your brand doesn't just slow growth — it risks losing the customers who got you there. Here's how to spot the line before you cross it.
September 4, 2024
Traditional trade still dominates the Philippines — and your Route-to-Market strategy needs to reflect that. Here's what an optimal distribution mix looks like.
June 24, 2024
Marketing is a lot like cooking — the ingredients may be the same, but the best results come from your own recipe. Here's how to craft one that actually works.
April 21, 2024
Foodservice selling is a different game. Without the right training, even great products get lost in the pitch — here's how to make detailing actually work.
October 30, 2024
Overextending your brand doesn't just slow growth — it risks losing the customers who got you there. Here's how to spot the line before you cross it.
September 4, 2024
Traditional trade still dominates the Philippines — and your Route-to-Market strategy needs to reflect that. Here's what an optimal distribution mix looks like.
June 24, 2024
Marketing is a lot like cooking — the ingredients may be the same, but the best results come from your own recipe. Here's how to craft one that actually works.
April 21, 2024
Foodservice selling is a different game. Without the right training, even great products get lost in the pitch — here's how to make detailing actually work.
People & Organization
May 24, 2026
From local heroes to rising giants, defeating multinationals lies not in matching budgets, but in mastering customer insight and sharp business analysis.
May 18, 2026
The difference between a training program and a Marketing Academy — and why it matters more than most CEOs realize.
October 16, 2024
Acumen's Capability Building programs turn knowledge into practice — equipping professionals with skills they can apply from day one.
August 7, 2024
Acumen training isn't checkbox learning. Built around your real work challenges — customized, actionable, and designed to drive lasting performance.
July 26, 2024
There are 5 core traits that make a great brand manager, including a cheerful perspective that sees consumers as real people.
July 17, 2024
Much like tending a garden, effective training programs must fertilize potential and nurture talent that may have been lying dormant.
July 10, 2024
How do you bring an organization’s values to life in day-to-day operations? It’s a transformative process that requires commitment and strategic effort.
July 4, 2024
A local FMCG company’s marketing team undergoes consumer immersion through Acumen’s Consumer Understanding and Insight Mining program.
May 24, 2026
From local heroes to rising giants, defeating multinationals lies not in matching budgets, but in mastering customer insight and sharp business analysis.
May 18, 2026
The difference between a training program and a Marketing Academy — and why it matters more than most CEOs realize.
October 16, 2024
Acumen's Capability Building programs turn knowledge into practice — equipping professionals with skills they can apply from day one.
August 7, 2024
Acumen training isn't checkbox learning. Built around your real work challenges — customized, actionable, and designed to drive lasting performance.
July 26, 2024
There are 5 core traits that make a great brand manager, including a cheerful perspective that sees consumers as real people.
July 17, 2024
Much like tending a garden, effective training programs must fertilize potential and nurture talent that may have been lying dormant.
July 10, 2024
How do you bring an organization’s values to life in day-to-day operations? It’s a transformative process that requires commitment and strategic effort.
July 4, 2024
A local FMCG company’s marketing team undergoes consumer immersion through Acumen’s Consumer Understanding and Insight Mining program.
June 19, 2024
Acumen's Capability Building programs uses live business cases so participants practice on their own operations, not hypotheticals.
May 29, 2024
Not all training is created equal. Acumen starts by understanding your stakeholders and tailoring every program to fit your brand purpose and values.
Industries
May 24, 2026
From local heroes to rising giants, defeating multinationals lies not in matching budgets, but in mastering customer insight and sharp business analysis.
April 18, 2026
Buyers aren't just investing money — they're investing in a future. The communities that earn that trust are built with real intention.
September 12, 2024
New markets are attracting major players — and competition is intensifying. Here's what the rise of developers in suburban growth areas means for the industry.
May 29, 2024
Financial industry players have been racing to offer diverse products and services, but what do consumers really need, want, and can afford?
April 21, 2024
Foodservice selling is a different game. Without the right training, even great products get lost in the pitch — here's how to make detailing actually work.
May 24, 2026
From local heroes to rising giants, defeating multinationals lies not in matching budgets, but in mastering customer insight and sharp business analysis.
April 18, 2026
Buyers aren't just investing money — they're investing in a future. The communities that earn that trust are built with real intention.
September 12, 2024
New markets are attracting major players — and competition is intensifying. Here's what the rise of developers in suburban growth areas means for the industry.
May 29, 2024
Financial industry players have been racing to offer diverse products and services, but what do consumers really need, want, and can afford?
April 21, 2024
Foodservice selling is a different game. Without the right training, even great products get lost in the pitch — here's how to make detailing actually work.
Project Alphabet
May 18, 2026
The difference between a training program and a Marketing Academy — and why it matters more than most CEOs realize.
May 18, 2026
Acumen’s Project Alphabet reveals shifting top-five values influencing Filipino behavior across generations, capturing a decade of evolution in decisions.
May 18, 2026
Organizations need generational fluency to see beyond labels, harness the strengths of all generations, inspire teams, connect with consumers, and drive growth.
May 18, 2026
Acumen’s Project Alphabet provides comprehensive insights on how today’s Gen Z workforce is redefining the workspace.
May 18, 2026
What we’re now seeing in 2025, through our Project Alphabet, is that Filipinos are no longer managing money just for survival but with intention. They think about money with far more intentionality, discipline, and long-term focus.
May 18, 2026
Empathy isn't just a soft skill in a multi-generational office, it’s a strategic engine. When teams move past stereotypes, they unlock several competitive advantages
May 18, 2026
Filipino Gen Z workers reject toxic jobs for meaningful work, balancing a love for experiences and freedom with a practical focus on savings and stability.
May 18, 2026
All four generations are bound by commitment to family, yet each defines success through a distinct lens of duty, freedom, and work-life balance.
May 18, 2026
The difference between a training program and a Marketing Academy — and why it matters more than most CEOs realize.
May 18, 2026
Acumen’s Project Alphabet reveals shifting top-five values influencing Filipino behavior across generations, capturing a decade of evolution in decisions.
May 18, 2026
Organizations need generational fluency to see beyond labels, harness the strengths of all generations, inspire teams, connect with consumers, and drive growth.
May 18, 2026
Acumen’s Project Alphabet provides comprehensive insights on how today’s Gen Z workforce is redefining the workspace.
May 18, 2026
What we’re now seeing in 2025, through our Project Alphabet, is that Filipinos are no longer managing money just for survival but with intention. They think about money with far more intentionality, discipline, and long-term focus.
May 18, 2026
Empathy isn't just a soft skill in a multi-generational office, it’s a strategic engine. When teams move past stereotypes, they unlock several competitive advantages
May 18, 2026
Filipino Gen Z workers reject toxic jobs for meaningful work, balancing a love for experiences and freedom with a practical focus on savings and stability.
May 18, 2026
All four generations are bound by commitment to family, yet each defines success through a distinct lens of duty, freedom, and work-life balance.
May 15, 2026
Tap into Generational Fluency to understand, keep up, communicate, and connect to the shifting values and mindsets of the different Filipino generations.
May 15, 2026
Four generations in Philippine offices bring unique strengths and tensions. Harnessing diversity is vital for engagement, retention, and innovation today.
Acumen Tribe
September 17, 2024
Acumen Tribe members spend time away from work, engaging in a shared experience of bringing a little joy and kindness to Bahay Kanlungan’s elderly.
August 9, 2024
One of Acumen’s associates writes about his experience working with senior consultants — and what he has learned so far.
July 4, 2024
An HR veteran reflects on leading mergers, factory closures, and full business transformations — and the one insight that changes how people embrace change.
September 17, 2024
Acumen Tribe members spend time away from work, engaging in a shared experience of bringing a little joy and kindness to Bahay Kanlungan’s elderly.
August 9, 2024
One of Acumen’s associates writes about his experience working with senior consultants — and what he has learned so far.
July 4, 2024
An HR veteran reflects on leading mergers, factory closures, and full business transformations — and the one insight that changes how people embrace change.