Insights

Acumen’s objective in capability building through its Business Insights Academy™  and Marketing Leaders Academy™  is to impart knowledge to participants through relevant and value-adding modules so that they can apply their learnings in their day-to-day work.

Acumen Tribe members spend time away from work, engaging in a shared experience of bringing a little joy and kindness to Bahay Kanlungan’s elderly.

Major real estate developers have now made their presence felt in these growing suburban areas, pushing for differentiation and dominance as interest and excitement grows in new markets, trade areas, and upcoming economic zones. 

Buying a property requires serious money and as such, people need assurance that their investment will grow and that they will be part of a thriving community that aligns with their values and aspirations.

Route-to-Market (RTM) is critical in the Philippines where traditional trade is sizeable, requiring a massive distribution network utilizing an optimal mix of own salesforce, distributors and wholesalers.

Being able to effectively communicate how your product can provide a solution for foodservice operators will require a certain amount of training for the sales person to be effective in detailing.

What does it mean to be an effective commercial leader and how important is the role for a company? There are lessons in the sport that has come to be known as the beautiful game.

A clear and compelling Purpose will attract customers to your products and services, and equally important, it will align and inspire your people to work collaboratively towards serving the Purpose of the business.

One of Acumen’s associates writes about his experience working with senior consultants — and what he has learned so far.   

At Acumen, we’re changing the game with training sessions grounded in your day-to-day work realities. By diving deep into the needs of both management and participants, we create programs that are customized, actionable, and impactful. Discover how we turn training from a chore into an opportunity to boost performance and achieve real results.

Almost 90% of executives believe that innovation is essential to their organization’s success. Rightly so because innovation impacts the business in many ways.

There are 5 core traits that make a great brand manager, including a cheerful perspective that sees consumers as real people.  

Much like tending a garden, effective training programs must fertilize potential and nurture talent that may have been lying dormant.

How do you bring an organization’s values to life in day-to-day operations? It’s a transformative process that requires commitment and strategic effort.

An FMCG company’s marketing team undergoes consumer immersion through Acumen’s Consumer Centricity and Insight Mining program.  

It allows for a comprehensive and balanced view of the future portfolio choices. The process systematizes what seemingly are “gut decisions” from management.

To make the Business Insights Academy™ training more relevant and value-adding, the participants used live business cases. That means they worked on exercises using the actual annual review of their respective operations, guided by Acumen’s seasoned faculty.

Acumen’s approach starts with understanding stakeholder needs, assessing participants’ competencies, and tailoring the syllabus to the client’s brand purpose and values.

Financial industry players have been racing to offer diverse products and services, but what do consumers really need, want, and can afford?

Acumen’s President and CEO shares her thoughts on strategy consulting—with a view from both sides of the fence and how to break barriers for a more productive and meaningful collaboration.

A strong brand strategy is the backbone of effective brand architecture. As companies grow and expand, defining a clear brand strategy provides focus and direction.