Insights

Great commercial leadership isn't just a business skill — it's an art. And football, the beautiful game, has some of the clearest lessons on how to master it.

Nearly 90% of executives say innovation is essential — but knowing that and acting on it are two very different things. Here's what real innovation looks like.

Search for definitions of Brand Strategy on the internet and you would typically get these statements: “Your brand strategy defines what you stand for, a promise you make, and the personality you convey.” “A brand strategy is a formal plan used by a business to create a particular image of itself in the minds of current and potential customers.” When people hear the word “Brand” they automatically associate it with the visuals, campaign, tagline, image, promos, etc. While it is true that this is certainly the most well-known part of it, there is so much more one needs to know, understand, and manage beyond this. People who manage and grow brands know that a BRAND is a BUSINESS. So, when you say Brand Strategy, you actually mean Business Strategy. When you look at it from this perspective, then suddenly Brand Strategy takes on a much wider and expansive scope than communication or campaign materials. That’s why Brand reviews are not just limited to Brand image scores – which is usually just 1 out of the 4 or 7 Ps Marketing . David Aaker is one of the proponents of Brand Strategy that went beyond the visuals and campaign. He introduced these principles in the 1990s with his book “Managing Brand Equity” which eventually led to the discipline of Strategic Brand Management – wherein the company maps out the brands’ contribution to total company’s long-term competitive strength and profitability while regularly tracking and measuring its Brand Health or Brand Equity.  The following are the factors that we need to consider in building a brand:

Search for definitions of Brand Strategy on the internet and you would typically get these statements: “Your brand strategy defines what you stand for, a promise you make, and the personality you convey.” “A brand strategy is a formal plan used by a business to create a particular image of itself in the minds of current and potential customers.” When people hear the word “Brand” they automatically associate it with the visuals, campaign, tagline, image, promos, etc. While it is true that this is certainly the most well-known part of it, there is so much more one needs to know, understand, and manage beyond this. People who manage and grow brands know that a BRAND is a BUSINESS. So, when you say Brand Strategy, you actually mean Business Strategy. When you look at it from this perspective, then suddenly Brand Strategy takes on a much wider and expansive scope than communication or campaign materials. That’s why Brand reviews are not just limited to Brand image scores – which is usually just 1 out of the 4 or 7 Ps Marketing . David Aaker is one of the proponents of Brand Strategy that went beyond the visuals and campaign. He introduced these principles in the 1990s with his book “Managing Brand Equity” which eventually led to the discipline of Strategic Brand Management – wherein the company maps out the brands’ contribution to total company’s long-term competitive strength and profitability while regularly tracking and measuring its Brand Health or Brand Equity.  The following are the factors that we need to consider in building a brand:

Acumen training isn't checkbox learning. Built around your real work challenges — customized, actionable, and designed to drive lasting performance.

Much like tending a garden, effective training programs must fertilize potential and nurture talent that may have been lying dormant.

Foodservice selling is a different game. Without the right training, even great products get lost in the pitch — here's how to make detailing actually work.

Foodservice selling is a different game. Without the right training, even great products get lost in the pitch — here's how to make detailing actually work.

In a business environment that’s becoming more and more competitive because of the democratization of a lot of things, the proliferation of options that face the consumers makes it hard for brands to own a large part of the market and to sustain leadership for a long time. Heritage brands and long-time market leaders are always prone to losing shares to competition or new brands in the category. This is true due to several reasons: 1) they have been so used to being number 1 that they lost the urgency to move with the times and keep themselves updated with what’s happening in the competitive landscape, 2) they have grown accustomed to what’s been working and have not moved to change their message or how they reach their consumers, 3) as market leaders, they have the biggest share of the pie, therefore the one that stands to lose the most to aggressive newcomers.  Has your company ever lost valuable customers? If so, you know that the experience can be quite painful. In this case study, we will explore how our client Tanduay was able to regain lost customers and thrive once again. We will outline the steps they took and the results they achieved. So, if you're looking to recapture a lost customer, read on!

Nearly 90% of executives say innovation is essential — but knowing that and acting on it are two very different things. Here's what real innovation looks like.

All four generations are bound by commitment to family, yet each defines success through a distinct lens of duty, freedom, and work-life balance.

Our President & CEO Pauline Fermin presented headline findings from Project Alphabet: Decoding Filipinos Across Generations at the BusinessWorld Forecast 2026

An HR veteran reflects on leading mergers, factory closures, and full business transformations — and the one insight that changes how people embrace change.

An HR veteran reflects on leading mergers, factory closures, and full business transformations — and the one insight that changes how people embrace change.