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Insights
Get expert insights, updates, and news from Acumen, and learn more about what we've done for our clients.
Nov 123 min read
Before shaping your brand architecture, first have a strategy
A strong brand strategy is the backbone of effective brand architecture. As companies grow and expand, defining a clear brand strategy...
Oct 302 min read
You realize you’ve overextended your brand. Now what?
Overextending your brand into unfamiliar markets or products can alienate loyal customers, especially if the expansion seems like a...
Oct 163 min read
Delivering consistent, rigorous Capability Building programs in the Philippines and beyond
Acumen’s objective in capability building through its Business Insights Academy™ and Marketing Leaders Academy™ is to impart...
Sep 172 min read
A Tribe with a Heart
Acumen Tribe members spend time away from work, engaging in a shared experience of bringing a little joy and kindness to Bahay...
Sep 122 min read
Philippine real estate industry: New growth corridors are on the rise
Major real estate developers have now made their presence felt in these growing suburban areas, pushing for differentiation and dominance...
Sep 44 min read
Setting up a ‘Perfect Store’ for Philippine Shoppers
Route-to-Market (RTM) is critical in the Philippines where traditional trade is sizeable, requiring a massive distribution network...
Aug 295 min read
Does branding work for real estate?
Buying a property requires serious money and as such, people need assurance that their investment will grow and that they will be part...
Aug 213 min read
Selling to the foodservice channel
Being able to effectively communicate how your product can provide a solution for foodservice operators will require a certain amount of...
Aug 154 min read
Commercial leaders — like football coaches — must be brilliant strategists and people managers
What does it mean to be an effective commercial leader and how important is the role for a company? There are lessons in the sport that...
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