Acumen’s objective in capability building through its Business Insights Academy™   and Marketing Leaders Academy™   is to impart...

Being able to effectively communicate how your product can provide a solution for foodservice operators will require a certain amount of...

At Acumen, we’re changing the game with training sessions grounded in your day-to-day work realities. By diving deep into the needs of...

Almost 90% of executives believe that innovation is essential to their organization’s success. Rightly so because innovation impacts the...

There are 5 core traits that make a great brand manager, including a cheerful perspective that sees consumers as real people.          ...

Much like tending a garden, effective training programs must fertilize potential and nurture talent that may have been lying dormant.    ...

How do you bring an organization’s values to life in day-to-day operations? It’s a transformative process that requires commitment and...

Great marketing is memorable not just for convincing the customer to buy but for the way it makes the customer feel.     Is Marketing a...

An FMCG company’s marketing team undergoes consumer immersion through Acumen’s Consumer Centricity and Insight Mining program.      ...

To make the Business Insights Academy™ training more relevant and value-adding, the participants used live business cases. That means...

Acumen’s approach starts with understanding stakeholder needs, assessing participants’ competencies, and tailoring the syllabus to the...

Using sound business analysis as the key to unlocking good business strategy and plans

In designing the workplace of the future, CEOs and other corporate leaders must keep in mind that having an agile people strategy is equally