Marketing Leaders Academy

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Philippine real estate industry: New growth corridors are on the rise

Setting up a ‘Perfect Store’ for Philippine Shoppers

Does branding work for real estate?

Selling to the foodservice channel

Being able to effectively communicate how your product can provide a solution for foodservice operators will require a certain amount of...

Training Worth Your Time: Bespoke Programs with Actionable Applications

At Acumen, we’re changing the game with training sessions grounded in your day-to-day work realities. By diving deep into the needs of...

Innovation is not just about fun and creativity, it must also be strategic and relevant

Almost 90% of executives believe that innovation is essential to their organization’s success. Rightly so because innovation impacts the...

What are the most important skills to look for when hiring a brand manager?

There are 5 core traits that make a great brand manager, including a cheerful perspective that sees consumers as real people. ...

Purposeful Cultivation

Much like tending a garden, effective training programs must fertilize potential and nurture talent that may have been lying dormant. ...

The Science and Art of Marketing

Great marketing is memorable not just for convincing the customer to buy but for the way it makes the customer feel. Is Marketing a...

Marketing Excellence: Capturing Customer Insights and Creating a Common Language

Acumen’s approach starts with understanding stakeholder needs, assessing participants’ competencies, and tailoring the syllabus to the...