A clear and compelling Purpose will attract customers to your products and services, and equally important, it will align and inspire...

One of Acumen’s associates writes about his experience working with senior consultants — and what he has learned so far.         “When...

At Acumen, we’re changing the game with training sessions grounded in your day-to-day work realities. By diving deep into the needs of...

Almost 90% of executives believe that innovation is essential to their organization’s success. Rightly so because innovation impacts the...

There are 5 core traits that make a great brand manager, including a cheerful perspective that sees consumers as real people.          ...

Much like tending a garden, effective training programs must fertilize potential and nurture talent that may have been lying dormant.    ...

How do you bring an organization’s values to life in day-to-day operations? It’s a transformative process that requires commitment and...

Great marketing is memorable not just for convincing the customer to buy but for the way it makes the customer feel.     Is Marketing a...

An FMCG company’s marketing team undergoes consumer immersion through Acumen’s Consumer Centricity and Insight Mining program.      ...