Capability Building
We help you uncover the real drivers of business performance through sharp analysis and deep consumer insight—enabling clearer priorities, smarter strategies, and more effective action.
We strengthen your marketing from the ground up, integrating insight-driven planning with inspiring creative processes to build a world-class organization equipped to influence behavior and deliver lasting impact.
In many organizations, business reviews often skim the surface—failing to uncover the deeper issues behind performance gaps. The analysis lacks rigor, and as a result, marketing efforts become scattered, reactive, and overly tactical.
While teams recognize the value of consumer understanding, they often lack the tools, frameworks, or consistent practice to truly engage with customers and generate meaningful insights. Campaigns struggle to break through the noise, feeling disconnected from brand strategy and falling short of delivering impact.
Compounding the challenge is a wide variation in marketing skills and experience across the team. Without a shared process or standard of excellence, it's difficult to drive consistent, high-quality marketing outcomes. The result is frustration, missed opportunities, and a growing need for structure, capability, and clarity to compete effectively and win in the market.
At Acumen, we help organizations cut through complexity with sharper analysis that gets to the heart of what’s really driving business results. By uncovering the root causes—not just the symptoms—we bring clarity to your strategic priorities and guide focused, high-impact action.
Our work is grounded in a deep understanding of consumer behavior, enabling your team to generate meaningful insights that inform not only what your customers need, but how to effectively influence their decisions.
From this foundation, we elevate your marketing capability—integrating strategy, briefing, and creative processes to drive more compelling and effective communication.
The result: a world-class marketing organization built on the fundamentals that matter most—insight, focus, and execution—empowered to deliver lasting business impact.
ACUMEN CAPABILITY BUILDING SERVICE LINES
Business Analysis Module
Sharper analysis of the problem and the drivers of business results leading to clearer prioritization of initiatives and action plans
Marketing Strategy & Effective Communication Module
More effective marketing communications as a result of integration and inspiring briefing and creative process
Consumer Understanding &
Insight Mining Module
Deeper understanding of consumer behavior leading to solid insights into how the change the consumer behavior
Marketing Excellence Program
Build a world class marketing organization grounded on the integration of fundamental marketing skills and practices (Business Analysis + Consumer Understanding & Insight Mining + Marketing Strategy & Effective Communication)
WHAT OUR CLIENTS SAY ABOUT CAPABILITY BUILDING
OUR CAPABILITY BUILDING EXPERTS
Tonton Mapa
Vice President - Capability Practice, Acumen Strategy Consultants Assistant Vice President Corporate Strategy General Manager, HDSI Head of New Business Category and Digital Transformation - Consumer Health Division; Head of Corporate Affairs, Unilab, Inc. Head of Broadband and Landline Product; Head of Consumer Broadband Marketing, Globe Telecom / Innove Communications
Benjie Jimenez
Program Director for Business Insights Academy, Acumen Strategy Consultants Professor – SCM, University of Asia & the Pacific Marketing & Innovations Head, Holcim Philippines, Inc Marketing Director & DA BU Head, Samsung Philippines VP & BU Head – Nutritionals, Wyeth Philippines SVP - Marketing, SM Supermalls SVP & CMO, Asia Brewery & Tanduay Distillers Marketing Director, Procter & Gamble
Vanessa Bicomong
Program Director for Marketing Excellence Program, Acumen Strategy Consultants Marketing and Business Development Consultant General Manager, President, The Learning Library Product Marketing Head, Concepcion Midea Inc. VP – Philippine Marketing, Remitly, Inc. Marketing Director (Philippine Region), The Western Union Company Senior Assistant Vice-President, PhilamLife (AIG) Marketing Manager, Groiler Philippines (Scholastic Inc.) Franchise Manager, Master Foods Philippines (Mars, Inc.) Consumer Marketing Manager, The Coca-Cola Export Corporation Assistant Brand Manager, Brand Manager, Nestlé Philippines, Inc. Marketing Trainee / Sales Representative, Nestlé Philippines, Inc.
