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Insights
Get expert insights, updates, and news from Acumen, and learn more about what we've done for our clients.


Nov 12, 20243 min read
Before shaping your brand architecture, first have a strategy
A strong brand strategy is the backbone of effective brand architecture. As companies grow and expand, defining a clear brand strategy...


Oct 30, 20242 min read
You realize you’ve overextended your brand. Now what?
Overextending your brand into unfamiliar markets or products can alienate loyal customers, especially if the expansion seems like a...

Sep 12, 20242 min read
Philippine real estate industry: New growth corridors are on the rise
Major real estate developers have now made their presence felt in these growing suburban areas, pushing for differentiation and dominance...

Sep 4, 20244 min read
Setting up a ‘Perfect Store’ for Philippine Shoppers
Route-to-Market (RTM) is critical in the Philippines where traditional trade is sizeable, requiring a massive distribution network...


Aug 29, 20245 min read
Does branding work for real estate?
Buying a property requires serious money and as such, people need assurance that their investment will grow and that they will be part...


Aug 15, 20244 min read
Commercial leaders — like football coaches — must be brilliant strategists and people managers
What does it mean to be an effective commercial leader and how important is the role for a company? There are lessons in the sport that...


Aug 13, 20243 min read
Defining your company’s Purpose
A clear and compelling Purpose will attract customers to your products and services, and equally important, it will align and inspire...


Jun 27, 20243 min read
Where to Play and Portfolio Analysis: A blend of structure, data, and individual values
It allows for a comprehensive and balanced view of the future portfolio choices. The process systematizes what seemingly are “gut...


May 29, 20244 min read
For Financial Goods and Services, more doesn’t always mean better
Financial industry players have been racing to offer diverse products and services, but what do consumers really need, want, and can...

Jul 21, 20225 min read
De-mystifying Brand Strategy: What Needs to be Done Before Spending Millions in Advertising
Search for definitions of Brand Strategy on the internet and you would typically get these statements: “Your brand strategy defines what...


Jul 11, 20226 min read
Are Strategy Consultants Worth Your Investment?
Acumen’s President and CEO shares her thoughts on strategy consulting—with a view from both sides of the fence and how to break barriers for
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