A strong brand strategy is the backbone of effective brand architecture. As companies grow and expand, defining a clear brand strategy...

Overextending your brand into unfamiliar markets or products can alienate loyal customers, especially if the expansion seems like a...

Major real estate developers have now made their presence felt in these growing suburban areas, pushing for differentiation and dominance...

Route-to-Market (RTM) is critical in the Philippines where traditional trade is sizeable, requiring a massive distribution network...

Buying a property requires serious money and as such, people need assurance that their investment will grow and that they will be part...

What does it mean to be an effective commercial leader and how important is the role for a company? There are lessons in the sport that...

A clear and compelling Purpose will attract customers to your products and services, and equally important, it will align and inspire...

It allows for a comprehensive and balanced view of the future portfolio choices. The process systematizes what seemingly are “gut...

Financial industry players have been racing to offer diverse products and services, but what do consumers really need, want, and can...

Search for definitions of Brand Strategy on the internet and you would typically get these statements: “Your brand strategy defines what...

Acumen’s President and CEO shares her thoughts on strategy consulting—with a view from both sides of the fence and how to break barriers for