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Insights
Get expert insights, updates, and news from Acumen, and learn more about what we've done for our clients.
- 14 hours ago
- 2 min
Philippine real estate industry: New growth corridors are on the rise
Major real estate developers have now made their presence felt in these growing suburban areas, pushing for differentiation and dominance...
- Sep 4
- 4 min
Setting up a ‘Perfect Store’ for Philippine Shoppers
Route-to-Market (RTM) is critical in the Philippines where traditional trade is sizeable, requiring a massive distribution network...
- Aug 29
- 5 min
Does branding work for real estate?
Buying a property requires serious money and as such, people need assurance that their investment will grow and that they will be part...
- Aug 15
- 4 min
Commercial leaders — like football coaches — must be brilliant strategists and people managers
What does it mean to be an effective commercial leader and how important is the role for a company? There are lessons in the sport that...
- Jun 27
- 3 min
Where to Play and Portfolio Analysis: A blend of structure, data, and individual values
It allows for a comprehensive and balanced view of the future portfolio choices. The process systematizes what seemingly are “gut...
- May 29
- 4 min
For Financial Goods and Services, more doesn’t always mean better
Financial industry players have been racing to offer diverse products and services, but what do consumers really need, want, and can...
- Aug 26, 2022
- 4 min
Turning A Weakness into A Strength, A Brand Recovers Market Share
In a business environment that’s becoming more and more competitive because of the democratization of a lot of things, the proliferation of
- Jul 21, 2022
- 5 min
De-mystifying Brand Strategy: What Needs to be Done Before Spending Millions in Advertising
Search for definitions of Brand Strategy on the internet and you would typically get these statements: “Your brand strategy defines what...
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