Commercial Strategy Consulting
We help businesses answer the question: 'How do we sustainably grow?' with strategies rooted in deep customer insight — developed through a comprehensive and collaborative approach that turns opportunity into action.
In many organizations, growth once felt like momentum—until it began to plateau. Teams find themselves caught in the cycle of “business as usual,” consumed by day-to-day operations with little time or space to think strategically. Despite being part of the annual planning process, there's often no internal bandwidth to step back and see the bigger picture. Innovation stalls. The complexity of managing multiple brands, products, and siloed stakeholders only adds to the overwhelm. And as new competitors emerge or gain traction, the urgency to respond grows—but so does the challenge of finding the time or clarity to do so. That’s where Acumen steps in. We bring the objectivity, structure, and external perspective needed to break through the noise—facilitating strategic conversations, unlocking customer-focused insights, and helping your teams build actionable, future-forward strategies that reignite growth.
Commercial Strategy Consulting
We tackle growth barriers and unlock opportunities through sharper targeting and segmentation, clearer value propositions, innovation ideation and validation, well-defined portfolio strategy and brand architecture, and impactful channel strategies.
ACUMEN COMMERCIAL STRATEGY SERVICE LINES
Round Table Discussion
Comprehensive, Customer-centric and commercially oriented industry expert consultation
Customer Value Proposition
Unearth the most relevant, differentiated and ownable Customer Value Proposition (CVP) for your Company or Brand to increase preference among your customers through Acumen’s Methodology.
Wargames, Design Thinking, InnovPot Workshop
Designed to provide you with deep market insights, they are expertly facilitated for broad based stakeholder alignment
Product Portfolio Strategy
Expert guidance in creating a clear, structured and actionable customer-centric portfolio strategies to support your growth ambitions and aligned with key stakeholders through Acumen's Portfolio Mapping Methodology.
Product Innovation
Identify viable product innovation ideas for your business through Acumen's data-driven and customer-centric innovation generation methodology (Insighting and InnovPot)
Business Drivers Audit & Market Mapping
Uncover, address and prioritize the biggest opportunities for business growth through Acumen's comprehensive and structured proprietary Business Drivers Audit framework
Customer Experience
Customer Journey Mapping
Brand Architecture
Product Portfolio Strategy
Market Segmentation
WHAT OUR CLIENTS SAY ABOUT COMMERCIAL STRATEGY
OUR COMMERCIAL STRATEGY EXPERTS
Barbara Young
Vice President - Growth Accelerator Practice, Acumen Strategy Consultants Category Director, Diageo Asia Pacific Marketing GM, Chevron Asia Pacific CEO, Cohen's Lifestyle Centre Philippines Marketing Director, Procter & Gamble Asean, Australia, India
Kristine Erni-Santos
Program Director for Growth Accelerator, Acumen Strategy Consultants Marketing Director, Gainersand Corporation Senior Strategy Planning Consultant, PC&V Communications, Inc. Co-Founder, Managing Partner, The Bridefolio Senior Brand Manager, Detergents, Unilever Philippines Brand Manager, Regional Brand Manager, Unilever Philippines and Unilever Singapore
Carla Garcia
Commercial Strategist, Acumen Strategy Consultants Category Director, Etaily E-commerce Enabler Marketing Lead, Shopee Mall Philippines Marketing Head, Ray-Ban, Vision Express, Eye Society Senior Brand Manager, Cetaphil - Consumer & Medical Business Brand Manager, Unilever Philippines: Pond’s, Vaseline Men, Dove Men, Master, Closeup
