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Marketing Leaders Academy

Our training program grooms strategic-minded marketing leaders who will be able to consistently deliver positive results.

As businesses increasingly rely on marketing for growth, having a team that is equipped to achieve business objectives and skilled at navigating challenges becomes a strategic imperative.

Acumen's Marketing Leaders Academy™ provides a highly-customized training program that unlocks the potential of your marketing teams. 

We transform and groom them into strategic-minded business leaders who understand the company’s direction, your target consumers, and the necessary marketing campaign.

MARKETING LEADERS ACADEMY™ HIGHLIGHTS

Customized with real business data

We provide a unique training experience wherein programs are designed using your actual business data and information. 

This tailor-fit approach allows your participating marketing practitioners to apply their learnings immediately and realistically. 

Led by experienced faculty

Our C-suite level faculty provide invaluable insights and mentorship, leveraging their knowledge of the Philippine market and global experience to guide participants through real-world scenarios.

Resources tailored to your team's needs

This program goes beyond theory and conventional marketing trainings by imparting our proprietary suite of marketing frameworks, tools, and skills that are custom-made to your team's specific needs and prevailing level of capabilities.

Designed to develop leaders of the future

By focusing on real-world application and competency-based learning, we ensure your marketers not only meet current challenges but also drive future success.

WHAT OUR CLIENTS SAY ABOUT MARKETING LEADERS ACADEMY™

"Tanduay is already Number 1 worldwide in the rum category. We would like to thank and acknowledge Acumen for being part of this success."

Paul Lim

Marketing AVP
Tanduay

Insights & Success Stories

OUR MARKETING LEADERS ACADEMY™ EXPERTS

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Tonton Mapa

Vice President - Coporate Strategy and Capability Building Practice, Acumen Strategy Consultants Chairman, Executive Ventures Inc. & Primecare Ventures Inc. Board of Directors, Sicogon Devt. Corp. Assistant Vice President Corporate Strategy General Manager, HDSI Head of New Business Category and Digital Transformation - Consumer Health Division; Head of Corporate Affairs, Unilab, Inc. Head of Broadband and Landline Product; Head of Consumer Broadband Marketing, Globe Telecom / Innove Communications

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Vanessa Bicomong

Program Director for Consumer Centricity, Acumen Strategy Consultants Marketing and Business Development Consultant General Manager, President, The Learning Library Product Marketing Head, Concepcion Midea Inc. VP – Philippine Marketing, Remitly, Inc. Marketing Director (Philippine Region), The Western Union Company Senior Assistant Vice-President, PhilamLife (AIG) Marketing Manager, Groiler Philippines (Scholastic Inc.) Franchise Manager, Master Foods Philippines (Mars, Inc.) Consumer Marketing Manager, The Coca-Cola Export Corporation Assistant Brand Manager, Brand Manager, Nestlé Philippines, Inc. Marketing Trainee / Sales Representative, Nestlé Philippines, Inc.

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Cherry Tantoco-Daniels

Vice President - Organization Transformation Practice, Acumen Strategy Consultants Adjunct Faculty for Marketing and Brand Management, Asian Institute of Management Marketing Director for Malaysia and Singapore, Reckitt Benckiser Malaysia Global Brand Marketing Manager, Reckitt Benckiser London Senior Brand Manager, Reckitt Benckiser USA

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Barbara Young

Vice President Commercial Strategy, Acumen Strategy Consultants Category Director, Diageo Asia Pacific Marketing GM, Chevron Asia Pacific CEO, Cohen's Lifestyle Centre Philippines Marketing Director, Procter & Gamble Asean, Australia, India

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Anny Oliveros

Faculty and Content Developer, Acumen Strategy Consultants Head of Knowledge Center & Sr. Strategist for Digital Transformation, Acumen Strategy Consultants PMP & Agile PM Foundations Certified Consumer Services, CRM and Loyalty Head, Del Monte Philippines Anlene Regional Brand Manager, Fonterra Brands Singapore Segment Head, Universal Robina Corporation

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Nadine Cariño

Client Director, Acumen Strategy Consultants Senior Vice-President / Chief Marketing Officer, Security Bank Marketing Director, Mead Johnson Nutritionals Indonesia Category Marketing Manager, Mead Johnson Nutritionals Philippines Marketing Manager, Unilever Philippines Brand Director, Coca-Cola Account Manager, Ace Saatchi

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Liel Gonzales

Client Director, Acumen Strategy Consultants Founder/Managing Member, Manila Consulting Group LLC Vice President/Cards Business and Marketing Head, Citibank Guam Acting Asia Pacific Insurance In-Business Risk & Control Head, Citibank Vice President/Marketing Communications Head, Citibank Philippines

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Chelet Tanjuatco

Client Director / Faculty and Content Developer, Acumen Strategy Consultants Adjunct Professor – School of Marketing, University of Asia and the Pacific Chief Marketing Officer, 24/7 International Kation Technologies Business Process Consultant, Soluziona Phils (Indra) Regional New Product Development Consultant, Fonterra Brands, Inc. Category Head– Anmum Maternal Milk, Anchor Milk & Dairy Foods

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TJ Parpan

Faculty and Content Developer, Acumen Strategy Consultants President, New Leaf Multimedia Outsourcing, Inc. Member, Association of Professional Futurists Executive Leadership Accelerator Programme, Hyper Island APAC Foundations of Action Learning Designing Engaging Online Learning Experience, Akadasia Singapore Former Board Director, IMMAP, 4As Former Managing Director, Thames International Business School Former Facilitator, Dentsu Network Asia College Co-founder and Managing Director, DentsuINDIO

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Sheryl Gregory

Faulty and Content Developer, Acumen Strategy Consultants​ Head of Accounts, RadManila Communication, Inc.​ Chief Account Management Officer, Keyframe, Inc.​ Client Service Director, Draftfcb Manila​ Marketing Manager, Uniqlo Philippines​ Business Unit Director, Publicis Manila​ Account Director, NESCAFE Account​ Account Supervisor, Dentsu Philippines

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Louie Lee

Faculty and Content Developer, Acumen Strategy Consultants Department Chair - Department of Business Administration, Cesar E.A. Virata School of Business, University of the Philippines Diliman Assistant Professor, Cesar E.A. Virata School of Business, University of the Philippines Diliman Account Manager, Gallardo & Associates Assistant Brand Manager, Jollibee Foods Corporation Management Trainee, Unilever Philippines

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Frances Fuentes-Acosta

Capability Building ​Operations Manager, Acumen Strategy Consultants​ Global Learning and Development Manager, GlaxoSmithKline

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Uella Casera

Capability Building Associate,​ Acumen Strategy Consultants ​ Executive Assistant​, Acumen Strategy Consultants

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RJ Rasalan

Capability Building Associate, Acumen Strategy Consultants Learning & Development Specialist, CafeFrance Corp Assistant Restaurant Manager, CafeFrance Corp

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Gino Macapagal

Capability Building Associate​, Acumen Strategy Consultants​ Faculty, Ateneo de Manila Senior High School​ Program Chair, Treston International College School of Business

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Bambi Mahinay

Capability Building Associate, Acumen Strategy Consultants Learning and Development Specialist, SEAOIL Philippines Inc Learning & Development Officer, ABS-CBN Corporation Performance Consulting Specialist, ABS-CBN Corporation Career Development Specialist, ABS-CBN Corporation

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Gian Resullar

Capability Building Project Assistant, Acumen Strategy Consultants Clinical Trials Project Specialist, Novotech Health Holdings, Inc. Project Support Specialist, Chevron Holdings Inc.

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Sam Pulutan

Capability Building Project Assistant, Acumen Strategy Consultants Community Development Supervisor, HOPE Business for Good Project Coordinator, Samaritan’s Purse International Relief

Want to talk about transforming your business?

We have the strategic expertise.

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