Turning Big Ambitions Into A Winning Game Plan
THE CHALLENGE
A major player in the health and hygiene industry needed a concrete roadmap to for market prioritization and execution to grow their business. All the while competing resource demands across units created friction and diluted focus, with no consistent objective way to assess which segments were truly worth investing in.

What we did
Acumen facilitated a strategic planning workshop for the company. We:
- Helped align leaders on priorities and investment decisions
- Built Where-to-Play strategies to define clear commercial growth pathways
- Designed How-to-Win strategies aligned with five-year commercial and enabler goals
Impact
The company gained a comprehensive plan with clear growth choices, backed by an objective and repeatable decision framework. Leadership alignment improved, turning strategy into disciplined, executable action across the organization.
"Acumen's biggest strength is its ability to assimilate different points of view and arrive at choices by consensus."
President
"Acumen's biggest strength is its industry knowledge - understanding and delivering the required outcomes of the workshop."
Marketing Director



