Capability Building

Training Marketers to Drive Customer-Centric Strategies 

THE CHALLENGE

BPI aimed to strengthen marketing effectiveness and deepen customer obsession among its marketers. 

What we did

Acumen partnered with the company to launch a three-part capability building program that builds marketers’ ability to link insight with action:

  • Consumer Understanding and Insight Mining, leading into how to change consumer behavior 
  • Communication Brief Development that anchored strategy in customer needs 
  • Digital marketing essentials, ensuring alignment from brief to campaign 
Impact

Marketers shifted their approach—now starting every strategy with customer insight. Leadership highlighted the program’s practical value and plans are underway for sustained rollout of the training program. 


"Acumen serves as a strategic partner in bridging the bank’s marketing vision with team capabilities through bespoke L&D ensuring consistent process, language, and brand understanding across the BPI organization."


Winston Almendras,  Vice President - Head of Integrated Marketing, Digital, and Systems


OUR WORK