Strengthening Marketing Capabilities for Sustainable Growth

How can the bank build marketing excellence at scale without disrupting day-to-day operations?

Acumen designed and delivered a Marketing Excellence Program built around three modules:

• Business Analysis - Sharper analysis of the drivers of business results
• Consumer Understanding and Insight Mining - Leading into how to change consumer behavior
• Marketing Strategy & Communications - Translating business & consumer insights into actionable strategies

The program significantly improved the quality and clarity of marketing work, enabling deeper business reviews and stronger strategic decision-making. Now in its third batch with plans to expand further, the initiative has proven both effective and sustainable, with outcomes closely aligned to leadership and business objectives.