Fonterra, a leading dairy provider, needed deep consumer and market insights to develop relevant, unique, and believable brand innovations to unlock additional value from top food accounts.
What we did
Acumen helped Fonterra Food Service come up with an ideation framework for generating insights and trends. We:
Conducted one-on-one interviews with top food service accounts
Analyzed consumer and market trends to identify key opportunities in the food industry
Designed and localized winning concepts that generated strong buy-in
Impact
From 2014 – 2015, products launched with key partners such as Yellow Cab delivered +141% growth in food service sales.
OUR WORK
Forging a Shared Compass for a Conglomerate’s Future
