Planning Beyond the Horizon: Building a Strategy for High-Stakes Decisions

A leading airline was preparing for a major multi-billion-dollar investment and needed to shift from department-level annual planning to a long-term strategy. With mounting pressure on performance, they required a long-range strategy grounded in data, alignment, and focus.

Acumen partnered with the team to design and facilitate a rigorous company-wide planning process. This included:

• Holistic external and business data to inform decision-making
• Cross-functional collaboration to break silos and align on priorities
• Sharp focus on a few, high-impact initiatives
• Clear link back to the company’s Purpose and Ambition

The resulting 5-year strategy provided clear direction for the leadership team, especially when faced with a major disruption in their industry. It served as a north star through crisis—helping leaders focus on what mattered most. With shared direction and strategic clarity, the organization was better equipped to respond with unity and confidence.