Organization Transformation
Starting Transformation with a Shared Purpose—for Business and Family
THE CHALLENGE

What we did
Acumen conducted a broad listening exercise across family members, employees, and partners. We then:
- Surfaced individual hopes, concerns, and visions
- Enabled honest and constructive dialogue
- Co-created two sets of Purpose, Values, and Ambition—one for the family, and one for the business
Impact
The result was a strong foundation for the organization’s transformation journey. The two PVAs became guides for culture development, leadership transition to professional management, and investment decisions moving forward.