PROJECT ALPHABET
Project Alphabet at the BusinessWorld Forecast 2026
November 28, 2025

Our President & CEO Pauline Fermin presented headline findings from Project Alphabet: Decoding Filipinos Across Generations at the BusinessWorld Forecast 2026 inside the premier business forum at Grand Hyatt Manila.
 
As the Philippines enters a demographic landscape where Gen Zs and Millennials comprise 75% of the working population, understanding generational shifts in consumer behavior, values, and workplace preferences is no longer optional — it's a strategic imperative.
 
Project Alphabet represents our commitment to delivering robust, practical, experience-tested insights that enable companies be ready for a rapidly evolving market, in both commercial and organizational front.
 
Thank you to BusinessWorld Publishing Corporation for convening the country's brightest minds in business and policy, and to everyone who engaged with our research today.
 
Ready to transform generational tensions into organizational strength? Visit our website for more information:

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