Guided Strategy Sessions for SMEs
Our Guided Strategy Sessions are hands-on strategy and action oriented workshops facilitated by our experts to help businesses quickly address today's critical needs and prime the organization for success into future.
WORKSHOPS
Communications Reposition and Reconnect
Communications Strategy equips businesses with a relevant, differentiated communication message for their brand in a time where consumers have experienced many shifts and changes, particularly during the COVID crisis. Acumen's approach to developing Communications Strategy allows businesses to uncover new messaging angles while staying true to the brand's purpose and leveraging its existing strengths.
OUTPUT
Brand Positioning + Communication Strategy
Marketing Mix Remix
Marketing Mix Remix guides businesses in re-examining their marketing plan and generates
relevant and actionable marketing mix ideas that will effectively reach customers whose behaviors continuously shift as they steer through uncertain times. Acumen’s process in developing a sound Marketing Mix ensures that businesses renovate their commercial strategy in ways that strongly align with consumer needs and desires and moves the needle for their brands.
OUTPUT
Commercial Plan: Key Challenges and Marketing Mix Strategies
Innovation Sessions
Innovation Sessions enable businesses to quickly generate an innovation pipeline of game-changing, revenue-generating ideas, processes, products, ventures and solutions. Using Acumen’s approach to Innovation, these sessions allow businesses to identify new revenue streams, unveil white spaces and discover untapped opportunities.
OUTPUT
Innovation Product Concept Statements
Digital Quick Wins Workshop
A guided working session with Acumen's digital strategists to help clients identify digital quick wins grounded on the business’ most urgent goals and needs.
The Digital Quick Wins Workshop is optimal for businesses who recognize that digital is key to business recovery but have highly limited resources and need guidance on where to focus and begin.
OUTPUT
Prioritized list of digital quick wins and potential long term digital strategies
OUR TEAM
Pauline Fermin is Acumen's Managing Director and head of the Business Transformation practice area.
Albert Cuadrante heads Acumen's Strategic Digital Transformation practice area.
Nadine Cariño heads Acumen's Capability Building practice area.
