Tina built up her expertise working for many years with a multinational company, leading its marketing teams in the Philippines, China, and the ASEAN region. She lectures at the University of Asia & the Pacific and is Co-Founder and CEO of Mediclick Health Inc., a health tech venture. 

Before shaping your brand architecture, first have a strategy

November 12, 2024
Here's how strong brand architecture keeps expanding companies focused and moving in the right direction.

You realize you’ve overextended your brand. Now what?

October 30, 2024
Overextending your brand doesn't just slow growth — it risks losing the customers who got you there. Here's how to spot the line before you cross it.