Nadine Cariño
C-Suite Marketing Executive with 19 years of experience in brand and advertising management across leading FMCG and global brands. Proven track record in building brand equity, driving successful product launches and relaunches, and leading brand repositioning initiatives that deliver sustained business growth and exceed commercial objectives.
ACUMEN WINS
Built Acumen's Capability Building Business Unit from the ground up into a sustainable and strategic contributor of the company's annual business
Served as Client Director for key accounts including Globe Telecom, Mynt, Universal Robina Corporation, Century Pacific Food, Inc., and BPI, consistently achieving high NPS ratings.
Developed the foundational framework and initial modules that evolved into the organization’s core Capability Building programs in Consumer Understanding & Insight Mining, Brand Positioning, and Creating Inspired Communications.
EXPERIENCE
- Board Member & Senior Affiliate, Acumen Strategy Consultants
- Former Vice President & Pioneer Executive, Acumen Strategy Consultants
- Senior Vice President & Chief Marketing Officer, Security Bank Corporation
- Head of Marketing, wi-tribe Philippines
- Marketing Director Indonesia / Category Marketing Manager Philippines, Mead Johnson Nutrition
- Marketing Manager, Unilever Philippines
- Brand Director / Channels Marketing Manager / Group Business Manager, The Coca-Cola Company
- Brand Manager, Avon Products, Inc.
- Account Manager, Saatchi & Saatchi
INDUSTRY EXPERTISE
FMCG, Banking & Financial Services, Telecommunications, Retail, Food and Beverage, Consultancy, Advertising
CORE SKILLS
- Brand Strategy & Growth
- Consumer Understanding & Insight Mining
- Marketing & Communications
- Business & Innovation Strategy
- Organizational Capability Building
- Capability Building Program Design & Content Development
- Executive Facilitation & Coaching
- Strategic Facilitation
- New Product Development & Launches
- Cross-Functional & Organizational Leadership
- Strategic Planning & Transformation
WHAT SHE BRINGS
Ms. Carino brings over two decades of leadership experience spanning multinational corporations and consulting. With a strong foundation in brand building, business strategy, and consumer insight, she has led growth initiatives, product innovations, and organizational transformation programs across Southeast Asia.
As part of the pioneering leadership team of Acumen, she led the formalized of the Capability Building Business Unit and helped establish its core programs in Consumer Understanding, Brand Positioning, and Creating Inspired Communications. Her blend of corporate, consulting, content development, and facilitation experience enables organizations to translate strategy into actionable and commercially grounded execution.
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our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Acumen enables companies to win in the market by sharpening their value propositions, how to enter or expand in the market, and rethinking their customer experiences – unlocking step-change, sustainable revenue growth.
Sharpen Strategy
Acumen creates clarity, confidence, and alignment among leadership teams — enabling them to define a clear ambition, make focused choices on where to play and how to win, and translate strategy into executable initiatives that deliver long-term growth.
Organizational Alignment
We help leaders of family businesses and complex organizations create a winning people strategy, build governance structures, plan for succession, shift mindsets, sync culture, and rally leaders so that the organization can deliver the company’s business ambitions, and transform its most important asset – its people.
Build Capability
From learning to performing — Acumen’s bespoke training programs help teams apply commercial skills tailored to the needs of the business and grounded in real-world application.