Commercial Strategy
Fueling Brand Innovation in Foodservice
THE CHALLENGE
A leading dairy provider, needed deep consumer and market insights to develop relevant, unique, and believable brand innovations to unlock additional value from top food accounts.
What we did
Acumen helped the client come up with an ideation framework for generating insights and trends. We:
- Conducted one-on-one interviews with top food service accounts
- Analyzed consumer and market trends to identify key opportunities in the food industry
- Designed and localized winning concepts that generated strong buy-in
Impact
From 2014 – 2015, products launched by the client with key partners delivered +141% growth in food service sales.
