TJ Parpan
Former founder and managing director of pioneering digital marketing agency in the Philippines
acumen wins
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EXPERIENCE
- President, New Leaf Multimedia Outsourcing, Inc.
- Co-Founder & Managing Director, DentsuINDIO
- Executive Leadership Accelerator Programme, Hyper Island APAC Foundations of Action Learning
- Designer Engaging Online Learning Experience, Akadasia Singapore
- Managing Director, Thames International Business School
- Facilitator, Dentsu Network Asia College
- Member, Association of Professional Futurists
- Board Director, IMMAP, 4As
INDUSTRY EXPERTISE
FMCG, Healthcare, Banking & Financial Services
CORE SKILLS
- Strategic Planning
- Integrated Marketing Communications
WHAT HE BRINGS
30 years in the integrated marketing communications industry, working with clients develop and execute business strategy and marketing campaigns
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our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Acumen enables companies to win in the market by sharpening their value propositions, how to enter or expand in the market, and rethinking their customer experiences – unlocking step-change, sustainable revenue growth.
Sharpen Strategy
Acumen creates clarity, confidence, and alignment among leadership teams — enabling them to define a clear ambition, make focused choices on where to play and how to win, and translate strategy into executable initiatives that deliver long-term growth.
Organizational Alignment
From strategy rollouts to culture shifts, we help leaders of family businesses and complex organizations create a winning people strategy, build governance structures, plan for succession, shift mindsets, sync culture, and rally leaders so that the organization can deliver the company’s business ambitions, and transform its most important asset – its people.
Build Capability
From learning to performing — Acumen’s bespoke training programs help teams apply commercial skills tailored to the needs of the business and grounded in real-world application.