
Sheryl Gregory
An advertising & marketing expert with over 20 years of experience driving brand growth, business impact, and market relevance for some of the Philippines’ and Asia’s most trusted brands.
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EXPERIENCE
- Head of Accounts, RadManila Communication
- Chief Account Management Officer, Keyframe
- Client Service Director, Draftfcb Manila
- Marketing Manager, Uniqlo Philippines
- Business Unit Director, Publicis Manila
- Account Supervisor, Dentsu Philippines
INDUSTRY EXPERTISE
FMCG, Food and Beverage, Retail, Banking & Financial Services, Healthcare
CORE SKILLS
- Strategic Brand Building
- Marketing & Communication Planning
- Integrated Campaign Development (ATL, BTL, Digital)
- Business Development & Operational Leadership
- Brand & Portfolio Management
- Cost-Efficient Marketing Execution
WHAT SHE BRINGS
Sheryl brings two decades of expertise in brand strategy and integrated marketing communications, leading high-performing teams across FMCG, pharmaceutical, telecom, and service industries. As a senior agency executive, she has launched breakthrough campaigns and steered award-winning communications across traditional and digital platforms. Her strength lies in building purposeful strategies that align business goals with creative execution—delivering measurable growth and long-term consumer connection
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our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Acumen enables companies to win in the market by sharpening their value propositions, how to enter or expand in the market, and rethinking their customer experiences – unlocking step-change, sustainable revenue growth.
Sharpen Strategy
Acumen creates clarity, confidence, and alignment among leadership teams — enabling them to define a clear ambition, make focused choices on where to play and how to win, and translate strategy into executable initiatives that deliver long-term growth.
Organizational Alignment
From strategy rollouts to culture shifts, we help leaders of family businesses and complex organizations create a winning people strategy, build governance structures, plan for succession, shift mindsets, sync culture, and rally leaders so that the organization can deliver the company’s business ambitions, and transform its most important asset – its people.
Build Capability
From learning to performing — Acumen’s bespoke training programs help teams apply commercial skills tailored to the needs of the business and grounded in real-world application.

