Pauline Fermin
President & Chief Executive Officer
Strategic advisor who helps companies clarify direction, drive growth, and embark on a sustainable transformation.
acumen wins
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EXPERIENCE
- Director for Strategic Planning, BPW Asia (Coca-Cola and Nestle JV) & Coca-Cola Philippines
- Business Development Director, Beverage Partners Worldwide Asia (Bangkok)
- Director for Strategic Marketing Presearch, Research and Trends, Coca-Cola Philippines
- Brand Manager, Procter & Gamble Philippines
INDUSTRY EXPERTISE
FMCG, Food and Beverage, Banking & Financial Services, Conglomerates
CORE SKILLS
- Corporate Strategy Development
- Business Transformation
- Leadership Alignment
- Customer Strategy
WHAT SHE BRINGS
Pauline brings over 20 years of leadership and consulting experience. She combines analytical rigor with facilitation expertise to guide top teams toward bold, aligned decisions and lasting growth.
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our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Acumen enables companies to win in the market by sharpening their value propositions, how to enter or expand in the market, and rethinking their customer experiences – unlocking step-change, sustainable revenue growth.
Sharpen Strategy
Acumen creates clarity, confidence, and alignment among leadership teams — enabling them to define a clear ambition, make focused choices on where to play and how to win, and translate strategy into executable initiatives that deliver long-term growth.
Organizational Alignment
From strategy rollouts to culture shifts, we help leaders of family businesses and complex organizations create a winning people strategy, build governance structures, plan for succession, shift mindsets, sync culture, and rally leaders so that the organization can deliver the company’s business ambitions, and transform its most important asset – its people.
Build Capability
From learning to performing — Acumen’s bespoke training programs help teams apply commercial skills tailored to the needs of the business and grounded in real-world application.