Enrico Santos
Client Director
Regional business leader with 30+ years in consumer goods, retail, and direct selling across Asia.
acumen wins
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EXPERIENCE
- Customer Experience Director, Sunnies Inc.
- Marketing Director, Tupperware Brands Philippines Inc.
- Category Marketing Manager (Enfa / Alacta / Sustagen), Mead Johnson Nutrition Philippines Inc.
- Business Unit Director - Baby Care and Family Care, Kimberly-Clark Philippines Inc.
- Regional Marketing Director - Feminine Care (SADEC Region), Kimberly-Clark Corporation
- Marketing Director - Personal Care, Kimberly-Clark Taiwan
INDUSTRY EXPERTISE
FMCG, Retail
CORE SKILLS
- Strategic Planning
- Brand and Portfolio Growth
- Business Analysis
WHAT HE BRINGS
Rico brings a wealth of experience and expertise in the areas of product development, brand portfolio management, strategic planning and integrated marketing campaigns. He is a resourceful and dependable leader who has successfully managed various cross functional and cross-cultural teams, resulting in business turnaround and market leadership for brands managed
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our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Acumen enables companies to win in the market by sharpening their value propositions, how to enter or expand in the market, and rethinking their customer experiences – unlocking step-change, sustainable revenue growth.
Sharpen Strategy
Acumen creates clarity, confidence, and alignment among leadership teams — enabling them to define a clear ambition, make focused choices on where to play and how to win, and translate strategy into executable initiatives that deliver long-term growth.
Organizational Alignment
From strategy rollouts to culture shifts, we help leaders of family businesses and complex organizations create a winning people strategy, build governance structures, plan for succession, shift mindsets, sync culture, and rally leaders so that the organization can deliver the company’s business ambitions, and transform its most important asset – its people.
Build Capability
From learning to performing — Acumen’s bespoke training programs help teams apply commercial skills tailored to the needs of the business and grounded in real-world application.