Catherine Tantoco-Daniels
Vice President for Organization Transformation Practice
Experienced Global marketing leader who integrates commercial acumen with organizational design to shape culture, align teams, and drive transformation.
acumen wins
This is paragraph text. Click it or hit the Manage Text button to change the font, color, size, format, and more. To set up site-wide paragraph and title styles, go to Site Theme.
EXPERIENCE
- Marketing Director for Malaysia and Singapore, Reckitt Benckiser Malaysia
- Global Brand Marketing Manager, Reckitt Benckiser London
- Senior Brand Manager, Procter & Gamble
- Adjunct Faculty for Marketing and Brand Management, Asian Institute of Management
INDUSTRY EXPERTISE
FMCG, Healthcare, Retail, Education
CORE SKILLS
- Org Development
- Workshop Design
- Leadership Alignment
- Commercial Strategy Integration
WHAT SHE BRINGS
Cherry draws from over two decades in regional and global marketing roles to design transformation programs that are grounded in strategy and business impact.
talk to an expert
Talk to an Expert
We will get back to you as soon as possible.
Please try again later.
our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Acumen enables companies to win in the market by sharpening their value propositions, how to enter or expand in the market, and rethinking their customer experiences – unlocking step-change, sustainable revenue growth.
Sharpen Strategy
Acumen creates clarity, confidence, and alignment among leadership teams — enabling them to define a clear ambition, make focused choices on where to play and how to win, and translate strategy into executable initiatives that deliver long-term growth.
Organizational Alignment
From strategy rollouts to culture shifts, we help leaders of family businesses and complex organizations create a winning people strategy, build governance structures, plan for succession, shift mindsets, sync culture, and rally leaders so that the organization can deliver the company’s business ambitions, and transform its most important asset – its people.
Build Capability
From learning to performing — Acumen’s bespoke training programs help teams apply commercial skills tailored to the needs of the business and grounded in real-world application.