Carla Garcia
Seasoned brand leader rooted in multinational FMCG, e-commerce, and retail — delivering agile, insight-driven growth across industries
acumen wins
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EXPERIENCE
- Category Director, Etaily E-commerce Enabler
- Marketing Lead, Shopee Mall Philippines
- Marketing Head, Ray-Ban, Vision Express, Eye Society
- Senior Brand Manager, Cetaphil - Consumer & Medical Business
- Brand Manager, Unilever Philippines
INDUSTRY EXPERTISE
FMCG, Retail, Food and Beverage, Healthcare
CORE SKILLS
- Brand Strategy & Positioning
- Consumer Insight-Driven Innovation
- Integrated Marketing Communications
- E-commerce & Omnichannel Growth
- Agile Execution Across Industries
WHAT SHE BRINGS
Carla brings 14 years of brand leadership, having led brand turnarounds, market development, innovation launches, and groundbreaking campaigns. Her diverse industry experience has equipped her with deep consumer insight, strategic clarity, and creative agility—enabling her to drive impactful, results-oriented growth across dynamic and evolving markets
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our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Acumen enables companies to win in the market by sharpening their value propositions, how to enter or expand in the market, and rethinking their customer experiences – unlocking step-change, sustainable revenue growth.
Sharpen Strategy
Acumen creates clarity, confidence, and alignment among leadership teams — enabling them to define a clear ambition, make focused choices on where to play and how to win, and translate strategy into executable initiatives that deliver long-term growth.
Organizational Alignment
From strategy rollouts to culture shifts, we help leaders of family businesses and complex organizations create a winning people strategy, build governance structures, plan for succession, shift mindsets, sync culture, and rally leaders so that the organization can deliver the company’s business ambitions, and transform its most important asset – its people.
Build Capability
From learning to performing — Acumen’s bespoke training programs help teams apply commercial skills tailored to the needs of the business and grounded in real-world application.