Barbara Young
Vice President for Corporate and Commercial Strategy Practices
Former APAC CEO with a track record of scaling brands and unlocking commercial growth across global markets.
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EXPERIENCE
- Marketing Director, Procter & Gamble ASEAN, Australia, India
- Category Director, Diageo Asia Pacific
- Marketing General Manager, Chevron Asia Pacific
- Chief Executive Officer, Cohen's Lifestyle Centre Philippines
INDUSTRY EXPERTISE
FMCG, Healthcare, Education, Energy, Gas, Oils, & Petrochemicals, Banking & Financial Services, Telecommunications, Food and Beverage
CORE SKILLS
- Strategic Planning
- Brand and Portfolio Growth
- Leadership Alignment
WHAT SHE BRINGS
Barbara brings over 30 years of executive leadership, guiding multinational teams across Asia, Europe, and the Americas. She’s led market turnarounds, portfolio repositions, and regional growth strategies for some of the world’s most iconic brands.
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our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Acumen enables companies to win in the market by sharpening their value propositions, how to enter or expand in the market, and rethinking their customer experiences – unlocking step-change, sustainable revenue growth.
Sharpen Strategy
Acumen creates clarity, confidence, and alignment among leadership teams — enabling them to define a clear ambition, make focused choices on where to play and how to win, and translate strategy into executable initiatives that deliver long-term growth.
Organizational Alignment
From strategy rollouts to culture shifts, we help leaders of family businesses and complex organizations create a winning people strategy, build governance structures, plan for succession, shift mindsets, sync culture, and rally leaders so that the organization can deliver the company’s business ambitions, and transform its most important asset – its people.
Build Capability
From learning to performing — Acumen’s bespoke training programs help teams apply commercial skills tailored to the needs of the business and grounded in real-world application.