Ma. Amor Taylor-Balagtas
Client Director
Seasoned C-level leader in financial services and insurance, focused on strategy, execution, and customer impact.
acumen wins
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EXPERIENCE
- Chief Customer Officer & Chief Marketing Officer, AXA Philippines​
- Business Development Director - Pacific & Indo-China Region, Western Union Philippines​
- Vice President & Marketing Director, Citibank Philippines
INDUSTRY EXPERTISE
Banking & Financial Services, Insurance/HMO, Real Estate
CORE SKILLS
Customer-Centric Growth & Strategy • Brand, Marketing & Proposition Development • Leadership Development & Organizational Capability • Executive Alignment & Cross-Functional Integration
WHAT SHE BRINGS
Amor brings deep expertise in growth strategy, customer experience, and strategic marketing—shaped by leadership roles in some of the world’s leading organizations. Has consistently led market-first innovations, unlocked new revenue streams, and driven large-scale transformation that delivers stronger customer engagement, commercial results, and sustainable growth.
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our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Acumen enables companies to win in the market by sharpening their value propositions, how to enter or expand in the market, and rethinking their customer experiences – unlocking step-change, sustainable revenue growth.
Sharpen Strategy
Acumen creates clarity, confidence, and alignment among leadership teams — enabling them to define a clear ambition, make focused choices on where to play and how to win, and translate strategy into executable initiatives that deliver long-term growth.
Organizational Alignment
From strategy rollouts to culture shifts, we help leaders of family businesses and complex organizations create a winning people strategy, build governance structures, plan for succession, shift mindsets, sync culture, and rally leaders so that the organization can deliver the company’s business ambitions, and transform its most important asset – its people.
Build Capability
From learning to performing — Acumen’s bespoke training programs help teams apply commercial skills tailored to the needs of the business and grounded in real-world application.​