Kristine Joyce Erni Santos
Program Director and Strategist | Commercial Strategy
A Strategy Leader who fuses deep consumer understanding with sharp marketing instinct to craft Brand Strategies that win hearts and grow markets, and with a proven track record leading brand strategies for global and local powerhouses across FMCG, tech, retail industries, and more
Previous Roles
Marketing Director, Gainersand Corporation • Senior Strategy Planning Consultant, PC&V • Co-Founder, TheBridefolio • Senior Brand Manager, Unilever Philippines • Brand Manager, Unilever Singapore and Philippines
INDUSTRY EXPERIENCE
EXPERTISE
Brand Building • Brand Strategy Development • Portfolio Growth
WHAT SHE BRINGS
Kristine brings over 14 years of extensive experience in Brand Strategy Development and Business Management in FMCG and Consulting for Multinational companies across Asia and Local Filipino Companies. She has led new Brand launches, successful innovations, business turnarounds and regional expansions for some of the world’s most loved brands
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We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
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Our Commercial Strategy practice focuses on defining your target market and what matters most to them, strengthening your value proposition and product/service offers, and aligning your channels and teams to deliver results.
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