Vanessa Bicomong
Program Director for Customer Centricity
A highly experienced marketing manager, consultant, and lecturer who has built and trained many successful teams
Previous Roles
Marketing Director, Western Union * Marketing Manager, Mars Inc. * Consumer Marketing Manager, Coca-Cola * Marketing AVP, Nestle * Lecturer, Ateneo de Manila University
INDUSTRY EXPERIENCE
EXPERTISE
Brand Management, Entrepreneurial Marketing, Marketing Team Development, Marketing Capability-Building
WHAT SHE BRINGS
Vanessa brings over 30 years of marketing expertise -- honed from corporate, academic, entrepreneurial, and consultancy work -- to her role of developing customer-centered marketing managers.
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our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Our Commercial Strategy practice focuses on defining your target market and what matters most to them, strengthening your value proposition and product/service offers, and aligning your channels and teams to deliver results.
Sharpen Strategy
From billion-peso bets to organization-wide transformation, these stories show how clarity, alignment, and long-term thinking helped leaders make better choices—and deliver results that matter.
Organizational Alignment
Whether guiding family businesses or complex conglomerates, these stories show how we helped align leadership, clarify decision rights, and build the talent needed to lead into the future.
Build Capability
From learning to doing—Acumen’s capability-building programs helped teams apply new skills right away and raise the bar on everyday execution.