Catherine Tantoco-Daniels
Vice President │ Organizational Transformation Practice
Experienced Global marketing leader who integrates commercial acumen with organizational design to shape culture, align teams, and drive transformation.
Previous Roles
Marketing Director, Malaysia & Singapore – Reckitt Benckiser • Global Brand Manager – RB London • Brand Manager – RB USA • Faculty – Asian Institute of Management
INDUSTRY EXPERIENCE
EXPERTISE
Org development • Workshop design • Leadership alignment • Commercial strategy integration
WHAT SHE BRINGS
Cherry draws from over two decades in regional and global marketing roles to design transformation programs that are grounded in strategy and business impact.
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our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Our Commercial Strategy practice focuses on defining your target market and what matters most to them, strengthening your value proposition and product/service offers, and aligning your channels and teams to deliver results.
Sharpen Strategy
From billion-peso bets to organization-wide transformation, these stories show how clarity, alignment, and long-term thinking helped leaders make better choices—and deliver results that matter.
Organizational Alignment
Whether guiding family businesses or complex conglomerates, these stories show how we helped align leadership, clarify decision rights, and build the talent needed to lead into the future.
Build Capability
From learning to doing—Acumen’s capability-building programs helped teams apply new skills right away and raise the bar on everyday execution.