Tricia Verceles-Dizon

Client Director

Former SEA + India tech and consumer goods head of operations and marketing with experience in both digital and traditional businesses, bringing learnings and best practices that can be cross-applied

Previous Roles

Country Group Head for Music Applications in SEA & India for ByteDance, Commercial Marketing Director for SEA for Avon Cosmetics, Head of Financial Services (Smart Money), and Head of Prepaid, Postpaid & International Businesses, for Smart Communications, Philippines’ Marketing Director for Mead Johnson Nutrition, Customer Marketing Manager in P&G UK


INDUSTRY EXPERIENCE
FMCG, Digital Technology & Innovation, Healthcare

EXPERTISE

mobile app product, content and user operations and marketing, strategic planning, market entry, cross-functional business planning, digital marketing, coaching and mentoring


WHAT SHE BRINGS

Around 25 years’ experience leading businesses in SEA & India, and customer marketing in the UK. She has successfully set up 0-1 new mobile apps, developed competitive market entry strategies, charted new strategic directions, and led global brand repositioning projects across tech and FMCG.

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