Barbara Young
Business Unit Head and Senior Advisor | Corporate & Commercial Strategy
Former APAC CEO with a track record of scaling brands and unlocking commercial growth across global markets.
Previous Roles
CEO, Diageo Asia Pacific • GM, Diageo Philippines • Chair, International Spirits & Wines Association
INDUSTRY EXPERIENCE
EXPERTISE
Strategic planning • Brand and portfolio growth • Leadership alignment
WHAT SHE BRINGS
Barbara brings over 30 years of executive leadership, guiding multinational teams across Asia, Europe, and the Americas. She’s led market turnarounds, portfolio repositions, and regional growth strategies for some of the world’s most iconic brands.
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our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Our Commercial Strategy practice focuses on defining your target market and what matters most to them, strengthening your value proposition and product/service offers, and aligning your channels and teams to deliver results.
Sharpen Strategy
From billion-peso bets to organization-wide transformation, these stories show how clarity, alignment, and long-term thinking helped leaders make better choices—and deliver results that matter.
Organizational Alignment
Whether guiding family businesses or complex conglomerates, these stories show how we helped align leadership, clarify decision rights, and build the talent needed to lead into the future.
Build Capability
From learning to doing—Acumen’s capability-building programs helped teams apply new skills right away and raise the bar on everyday execution.