Ma. Amor Taylor-Balagtas
Client Director
Seasoned C-level leader in financial services and insurance, focused on strategy, execution, and customer impact.
Previous Roles
Industry Lead (SVP) – Financial Services Sector & Customer Experience – Third Pillar Business Applications
Chief Customer Officer – AXA Philippines
Chief Marketing Officer – AXA Philippines
Business Development Director (Pacific & Indo-China) – Western Union Philippines
Liabilities Head (VP), Retail Banking, Citibank NA
Chief Marketing Officer – Citifinancial Corp, Citigroup
INDUSTRY EXPERIENCE
EXPERTISE
Customer-Centric Growth & Strategy
Brand, Marketing & Proposition Development
Leadership Development & Organizational Capability
Executive Alignment & Cross-Functional Integration
WHAT SHE BRINGS
Amor brings deep expertise in growth strategy, customer experience, and strategic marketing—shaped by leadership roles in some of the world’s leading organizations. Has consistently led market-first innovations, unlocked new revenue streams, and driven large-scale transformation that delivers stronger customer engagement, commercial results, and sustainable growth.
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our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Our Commercial Strategy practice focuses on defining your target market and what matters most to them, strengthening your value proposition and product/service offers, and aligning your channels and teams to deliver results.
Sharpen Strategy
From billion-peso bets to organization-wide transformation, these stories show how clarity, alignment, and long-term thinking helped leaders make better choices—and deliver results that matter.
Organizational Alignment
Whether guiding family businesses or complex conglomerates, these stories show how we helped align leadership, clarify decision rights, and build the talent needed to lead into the future.
Build Capability
From learning to doing—Acumen’s capability-building programs helped teams apply new skills right away and raise the bar on everyday execution.