Chelet Tanjuatco
Client Director and Senior Strategist
Strategy and brand expert with 20+ years in consulting, growth planning, and marketing leadership.
Previous Roles
Chief Marketing Officer, Kation Technologies
Category Head for Kids, Family, and Maternal Milk - Fonterra Brands,
Regional Innovation Consultant - Fonterra Brands and The Hershey
Company - Philippines-Thailand,
Practice Head Commercial Strategy - Acumen Strategy Consulting
INDUSTRY EXPERIENCE
EXPERTISE
Commercial Strategy, Insighting and Customer Understanding
WHAT SHE BRINGS
Chelet brings over 20 years of Strategy and Consulting and more than 12 years of teaching Marketing and Brand Strategy. She has led business growth, turnarounds, re-positions, and portfolio strategies for both local and international brands and trained and mentored teams and students to be brand leaders and strategists.
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our work
We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.
Unlock Growth
Our Commercial Strategy practice focuses on defining your target market and what matters most to them, strengthening your value proposition and product/service offers, and aligning your channels and teams to deliver results.
Sharpen Strategy
From billion-peso bets to organization-wide transformation, these stories show how clarity, alignment, and long-term thinking helped leaders make better choices—and deliver results that matter.
Organizational Alignment
Whether guiding family businesses or complex conglomerates, these stories show how we helped align leadership, clarify decision rights, and build the talent needed to lead into the future.
Build Capability
From learning to doing—Acumen’s capability-building programs helped teams apply new skills right away and raise the bar on everyday execution.