Acumen | Marketing & Brand Strategy

MARKETING & BRAND STRATEGY

Create impactful brand strategies backed by powerful insights

Winning strategies come from great insights. With Acumen's strength in discovering and prioritizing valuable insights and information, brands can be confident that their strategies can make an impact in the market.

BUILD MY BRAND ➔

WHAT OUR CLIENTS ARE SAYING ABOUT US

Chief Executive Officer
Multinational Corporation
Food Service Industry

"Acumen's perspective really gave us a different angle. It was the jump off point that we needed. The full assessment that the engagement gave us plus the insights were crucial to the strategy we developed."

Cay Chavez

Segment Head

URC

"Acumen has helped us with real strategy. The opportunities, the insights but most especially those that we should not prioritize… at least right now. That’s what a real partner does. They give you the realities of your business, even if you’ve spent a year planning for it."

Raymund Villanueva

Director and Head of Business
PayMaya Philippines, Inc.

"Acumen’s recommendation for our brand position and Brand Path has given us an edge over our competition. They allowed us to understand our market clearly, giving us the confidence to execute an effective brand strategy. I can't imagine moving forward from a Branding standpoint without a partner like Acumen."

"Tanduay is already Number 1 worldwide in the rum category. We would like to thank and acknowledge Acumen for being part of this success."

Paul Lim
Marketing AVP
Tanduay

"Acumen's target market understanding as well as their perspective on other opportunities for the business were very helpful. I also appreciate the team's perspective on strategy and how they challenged some of our initial directions. Overall, I believe this worked to point us in the right direction."

Cristina Buenaventura
Brand Strategist

PayMaya Philippines, Inc.

Kirk Amante
Category Manager
Alaska Milk Corporation

"Thank you to Acumen for giving us so much more that what we were expecting form this workshop engagement. Aside from providing the design and templates [for the workshop], and facilitation, they also helped refine the thinking and the output of each session."

CLIENTS WE'VE WORKED WITH

FEATURED SERVICES

ROBUST INSIGHT DISCOVERY & STRATEGIC BRAND BUILDING

Confidently craft a value proposition and brand positioning that is compelling, differentiated, and yields business results founded on a thorough understanding of your market landscape, your brand's value, and your customer drivers.

INNOVATION & STRATEGIC BRAND BUILDING WORKSHOPS

Generate game-changing and revenue-driving propositions, ideas, processes, products, and solutions that lead to business growth through carefully designed and facilitated workshops. These workshops are designed to help you create competitive brand and marketing strategies and guide you through brand and product innovation.

COMPETITIVE WAR GAMES WORKSHOP

Gather valuable insights and elevate your strategies and plans with a better understanding of your competitors, what they are doing, and what your brand should prioritize.

OUR TEAM OF EXPERTS WITH YEARS OF BRAND BUILDING EXPERIENCE

Chelet Tanjuatco

Adjunct Professor – Brand Management and Human Insighting, University of Asia and the Pacific
Chief Marketing Officer, 24/7 International Kation Technologies
Business Process Consultant, Soluziona Phils (Indra)
Regional New Product Development Consultant, Fonterra Brands, Inc.
Marketing Manager – Anmum Maternal Milk, Anchor Milk & Dairy Foods

Benjie Jimenez

Adjunct Professor – Brand Analytics and Finance Effectiveness, University of Asia and the Pacific
Marketing & Innovations Head, LaFarge Holcim
Marketing Director – Corporate & Trade Marketing, Samsung
Vice President – Marketing & Sales (Nutritionals), Wyeth Philippines
Senior Vice President – Marketing, SM Supermalls
Senior Vice President & Senior Chief Marketing Officer, Asia Brewery & Tanduay Distillers
Marketing Director, Procter & Gamble

Liel Gonzalez-Biscoe

Founder/Managing Member, Manila Consulting Group LLC
Vice President/Cards Business and Marketing Head, Citibank Guam
Acting Asia Pacific Insurance In-Business Risk & Control Head, Citibank
Vice President/Marketing Communications Head, Citibank Philippines

Glenn Glinoga

FVP Head of Marketing, Media5 Marketing Corporation
Head - Mobile Devices, Samsung Philippines
Marketing Director, Kimberly Clark
VP Regional New Business / Beer Division, San Miguel Corporation
Marketing Director, Procter & Gamble

Barbara Young

Category Director, Diageo Asia Pacific
Marketing GM, Chevron Asia Pacific
CEO, Cohen's Lifestyle Centre Philippines
Marketing Director, Procter & Gamble Asean, Australia, India

Mila Lee

Independent Marketing Consultant, UK (Baccarat Crystal, Ayala Land UK, Philippine Embassy London)
Global Marketing Director, Corporate Strategy & Capability, Procter & Gamble US
Global Shopper Marketing Director, Procter & Gamble
Regional Marketing Director & Category Leader, Procter & Gamble Greater China
Various marketing and finance roles in Procter & Gamble Asia including Philippines