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MARKETING & BRAND STRATEGY

Create impactful brand strategies backed by powerful insights

Winning strategies come from great insights. With Acumen's strength in discovering and prioritizing valuable insights and information, brands can be confident that their strategies can make an impact in the market.

WHAT OUR CLIENTS ARE SAYING ABOUT US

Chief Executive Officer
Multinational Corporation
Food Service Industry

"Acumen's perspective really gave us a different angle. It was the jump off point that we needed. The full assessment that the engagement gave us plus the insights were crucial to the strategy we developed."

Cay Chavez

Segment Head

URC

"Acumen has helped us with real strategy. The opportunities, the insights but most especially those that we should not prioritize… at least right now. That’s what a real partner does. They give you the realities of your business, even if you’ve spent a year planning for it."

Raymund Villanueva

Director and Head of Business
PayMaya Philippines, Inc.

"Acumen’s recommendation for our brand position and Brand Path has given us an edge over our competition. They allowed us to understand our market clearly, giving us the confidence to execute an effective brand strategy. I can't imagine moving forward from a Branding standpoint without a partner like Acumen."

"Tanduay is already Number 1 worldwide in the rum category. We would like to thank and acknowledge Acumen for being part of this success."

Paul Lim
Marketing AVP
Tanduay

"Acumen's target market understanding as well as their perspective on other opportunities for the business were very helpful. I also appreciate the team's perspective on strategy and how they challenged some of our initial directions. Overall, I believe this worked to point us in the right direction."

Cristina Buenaventura
Brand Strategist

PayMaya Philippines, Inc.

Kirk Amante
Category Manager
Alaska Milk Corporation

"Thank you to Acumen for giving us so much more that what we were expecting form this workshop engagement. Aside from providing the design and templates [for the workshop], and facilitation, they also helped refine the thinking and the output of each session."

CLIENTS  WE'VE WORKED WITH

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FEATURED SERVICES

ROBUST INSIGHT DISCOVERY &  STRATEGIC BRAND BUILDING  

Confidently craft  a value    proposition and brand positioning that is compelling, differentiated, and yields business results  founded on a   thorough  understanding  of your market landscape, your brand's value, and your customer drivers.

INNOVATION & STRATEGIC BRAND BUILDING WORKSHOPS

Generate game-changing and revenue-driving propositions, ideas, processes, products, and solutions  that lead to business growth through carefully designed and facilitated workshops.  These workshops are designed to help you create competitive brand and marketing strategies and guide you through brand and product innovation.

COMPETITIVE WAR GAMES WORKSHOP

Gather valuable insights and elevate your strategies and plans with a better understanding of your   competitors, what they are doing,  and what your brand should prioritize. 

OUR TEAM OF EXPERTS WITH YEARS OF BRAND BUILDING EXPERIENCE

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Chelet Tanjuatco

  • Adjunct Professor – Brand Management and Human Insighting, University of Asia and the Pacific

  • Chief Marketing Officer, 24/7 International Kation Technologies

  • Business Process Consultant, Soluziona Phils (Indra)

  • Regional New Product Development Consultant, Fonterra Brands, Inc.

  • Marketing Manager – Anmum Maternal Milk, Anchor Milk & Dairy Foods

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Benjie Jimenez

  • Adjunct Professor – Brand Analytics and Finance Effectiveness, University of Asia and the Pacific

  • Marketing & Innovations Head, LaFarge Holcim

  • Marketing Director – Corporate & Trade Marketing, Samsung

  • Vice President – Marketing & Sales (Nutritionals), Wyeth Philippines

  • Senior Vice President – Marketing, SM Supermalls

  • Senior Vice President & Senior Chief Marketing Officer, Asia Brewery & Tanduay Distillers

  • Marketing Director, Procter & Gamble

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Liel Gonzalez-Biscoe

  • Founder/Managing Member, Manila Consulting Group LLC

  • Vice President/Cards Business and Marketing Head, Citibank Guam

  • Acting Asia Pacific Insurance In-Business Risk & Control Head, Citibank

  • Vice President/Marketing Communications Head, Citibank Philippines

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Glenn Glinoga

  • FVP Head of Marketing, Media5 Marketing Corporation

  • Head - Mobile Devices, Samsung Philippines

  • Marketing Director, Kimberly Clark

  • VP Regional New Business / Beer Division, San Miguel Corporation

  • Marketing Director, Procter & Gamble

Barbara Young

  • Category Director, Diageo Asia Pacific

  • Marketing GM, Chevron Asia Pacific

  • CEO, Cohen's Lifestyle Centre Philippines

  • Marketing Director, Procter & Gamble Asean, Australia, India

Mila Lee

  • Independent Marketing Consultant, UK (Baccarat Crystal, Ayala Land UK, Philippine Embassy London)

  • Global Marketing Director, Corporate Strategy & Capability, Procter & Gamble US

  • Global Shopper Marketing Director, Procter & Gamble

  • Regional Marketing Director & Category Leader, Procter & Gamble Greater China

  • Various marketing and finance roles in Procter & Gamble Asia including Philippines

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